WEBVTT 00:00:03.425 --> 00:00:05.677 Right now on "Adam Eats the '80s," 00:00:05.844 --> 00:00:08.263 I'm rolling in dough. 00:00:08.346 --> 00:00:11.182 You haven't seen this in 34 years. 00:00:11.182 --> 00:00:13.852 I discover a delicious dish from Domino's, 00:00:13.935 --> 00:00:17.355 only found at a few select locations in the mid '80s, 00:00:17.355 --> 00:00:19.858 and it hasn't been seen since. 00:00:19.858 --> 00:00:21.067 It was delivered 00:00:21.192 --> 00:00:23.236 with a cup of coffee and a newspaper. 00:00:23.361 --> 00:00:26.114 Until now. 00:00:26.239 --> 00:00:30.618 And I'll look back at classic '80s commercials, cereals, 00:00:30.744 --> 00:00:34.664 and one decision that changed coffee in America forever. 00:00:36.291 --> 00:00:40.253 I visit the very first location of an '80s mall icon 00:00:40.295 --> 00:00:42.380 to discover how their secret recipe 00:00:42.380 --> 00:00:44.883 hasn't changed since the '80s. 00:00:45.050 --> 00:00:47.552 - It is a secret solution. 00:00:47.761 --> 00:00:50.472 - And how it got them out of a farmer's market 00:00:50.555 --> 00:00:54.100 and into malls across America to the tune of 41 million 00:00:54.225 --> 00:00:56.936 pounds of pretzels sold every year. 00:00:56.978 --> 00:00:59.230 This is what I do for you. 00:00:59.314 --> 00:01:00.899 I'm on the hunt to relive 00:01:01.107 --> 00:01:05.737 an extraordinary decade for food, the 1980s. 00:01:05.737 --> 00:01:08.073 I wish I could tell my seven-year-old self 00:01:08.281 --> 00:01:10.950 that I would be standing here 40 years later. 00:01:10.992 --> 00:01:14.496 It's an era of iconic hits and misses. 00:01:14.579 --> 00:01:16.664 Some have disappeared, 00:01:16.748 --> 00:01:20.168 but they can still be found if you know where to look. 00:01:20.251 --> 00:01:23.421 This is awesome. Why wouldn't you continue making it? 00:01:23.505 --> 00:01:25.757 Join me, Adam Richmond, 00:01:25.757 --> 00:01:30.595 as we get a long lost taste of the icons and the forgotten. 00:01:30.595 --> 00:01:32.806 Oh, talk about smell. 00:01:32.847 --> 00:01:35.475 Because food is my time machine 00:01:35.517 --> 00:01:37.519 and I've been waiting my whole life. 00:01:37.644 --> 00:01:38.812 I'm literally drooling. 00:01:38.937 --> 00:01:42.107 For one more bite. 00:01:50.448 --> 00:01:54.494 In the 1980s, money seemed to be on everyone's mind. 00:01:54.536 --> 00:01:56.162 The availability of cheap capital 00:01:56.287 --> 00:01:59.124 led to a wave of corporate takeovers. 00:01:59.290 --> 00:02:02.961 Young urban professionals, AKA yuppies, 00:02:03.128 --> 00:02:04.963 were seemingly everywhere, and suddenly, 00:02:05.130 --> 00:02:07.465 pursuing the life of luxury didn't carry a stigma. 00:02:08.466 --> 00:02:10.218 So people could live vicariously 00:02:10.343 --> 00:02:12.011 through money-obsessed characters 00:02:12.137 --> 00:02:15.014 like "Wall Street's" Gordon Gekko, 00:02:15.140 --> 00:02:16.683 and who could forget the classic '80s 00:02:16.808 --> 00:02:18.810 aspirational entertainment properties 00:02:19.018 --> 00:02:22.981 like "Lifestyles of the Rich and Famous?" 00:02:23.189 --> 00:02:26.317 But some of them most decadent dough of the '80s 00:02:26.568 --> 00:02:29.737 wasn't the kind you used to buy a new DeLorean. 00:02:29.863 --> 00:02:32.157 Big bucks were being made in the food biz 00:02:32.323 --> 00:02:35.034 with innovators seeing dollar signs in new ideas 00:02:35.160 --> 00:02:37.996 like coffee chains, mall pretzels, 00:02:38.204 --> 00:02:41.749 and a pizza unlike anything you've seen before. 00:02:44.669 --> 00:02:47.589 Today, I'm at Domino's in Ypsilanti, Michigan, 00:02:47.672 --> 00:02:50.425 right down the street from where their very first store 00:02:50.592 --> 00:02:52.468 was located in 1960. 00:02:54.179 --> 00:02:57.348 Now by the '80s, Domino's had streamlined their menu 00:02:57.348 --> 00:02:58.683 to mostly pizza. 00:02:58.892 --> 00:03:01.352 In fact, they thought that streamlined menu 00:03:01.603 --> 00:03:04.522 was what really accounted for their success. 00:03:04.731 --> 00:03:07.609 So it was a big deal when Domino's set their sights 00:03:07.734 --> 00:03:11.946 on adding a brand new item in 1985. 00:03:12.030 --> 00:03:15.116 Breakfast menus were taking hold at chain restaurants. 00:03:15.241 --> 00:03:19.037 Wendy's just launched theirs for the first time in 1985, 00:03:19.245 --> 00:03:21.915 and McDonald's claimed its breakfast menu 00:03:22.040 --> 00:03:25.460 accounted for 15% of overall sales, 00:03:25.543 --> 00:03:28.880 and that they were responsible for one out of every four 00:03:28.880 --> 00:03:31.216 breakfasts not cooked at home. 00:03:31.299 --> 00:03:33.885 Domino's did their homework and found out breakfast 00:03:33.968 --> 00:03:35.595 was the fastest growing segment 00:03:35.637 --> 00:03:37.055 within the restaurant industry. 00:03:37.055 --> 00:03:39.432 And believe it or not, in an attempt to get 00:03:39.557 --> 00:03:41.267 a slice of that breakfast market, 00:03:41.309 --> 00:03:43.478 for six delicious months, 00:03:43.645 --> 00:03:46.856 Domino's actually had a breakfast pizza. 00:03:48.900 --> 00:03:50.610 - Welcome to Domino's. 00:03:50.735 --> 00:03:52.570 - I'm meeting with '80s delivery guy 00:03:52.779 --> 00:03:56.282 and now franchise owner, Stan Gage. 00:03:56.324 --> 00:03:59.953 - The breakfast pizza, it was delivered in the morning hours 00:04:00.078 --> 00:04:02.163 with a cup of coffee and a newspaper. 00:04:03.331 --> 00:04:05.166 I am determined to find out the story 00:04:05.291 --> 00:04:09.003 of this breakfast pizza and why it's no longer on the menu. 00:04:09.128 --> 00:04:12.674 This is the vintage '80s Domino's uniform, correct? 00:04:12.757 --> 00:04:13.549 - It sure is. 00:04:17.512 --> 00:04:20.932 - And in 1984, one year before the breakfast pizza, 00:04:20.932 --> 00:04:22.809 Domino's launched their iconic 00:04:22.850 --> 00:04:24.560 "30 minutes or it's free" campaign. 00:04:26.020 --> 00:04:27.647 Guaranteed. 00:04:27.772 --> 00:04:29.649 - Domino's was one of the few chains 00:04:29.691 --> 00:04:31.776 to actually deliver nationwide. 00:04:31.985 --> 00:04:36.531 And in 1984, one out of every two pizzas 00:04:36.614 --> 00:04:40.660 delivered in the United States came from Domino's. 00:04:40.702 --> 00:04:43.329 So they were making a ton of dough, 00:04:43.454 --> 00:04:45.164 and that's where we're gonna start 00:04:45.290 --> 00:04:49.043 remaking the long lost breakfast pizza. 00:04:49.127 --> 00:04:52.297 - Put the pizza cheese on first, sliced American cheese. 00:04:52.380 --> 00:04:53.881 And that's classic. 00:04:53.965 --> 00:04:56.217 You get a cheese omelet, usually at a restaurant or a diner. 00:04:57.635 --> 00:04:59.721 The secret ingredient is the egg. 00:04:59.846 --> 00:05:00.555 Liquid egg? 00:05:00.722 --> 00:05:01.973 Liquid egg. 00:05:02.140 --> 00:05:04.475 This is the key to breakfast pizza right here. 00:05:06.644 --> 00:05:08.146 A couple different toppings we can do, 00:05:08.354 --> 00:05:10.648 but the most popular, bacon and sausage. 00:05:10.815 --> 00:05:12.525 And when you put a little butter around the crust, 00:05:12.650 --> 00:05:14.986 it kind of tastes like toast at the end. 00:05:14.986 --> 00:05:17.071 And that finishes it. 00:05:17.196 --> 00:05:20.700 That was delivered with a cup of coffee and a newspaper. 00:05:20.825 --> 00:05:22.243 - Everything you need to start the day, 00:05:22.327 --> 00:05:26.080 a delicious breakfast pizza, coffee, and the paper. 00:05:26.205 --> 00:05:29.000 And inside a newspaper from 1985, 00:05:29.208 --> 00:05:31.836 you might find Calvin and Hobbes comic strips. 00:05:31.919 --> 00:05:34.839 After all it was the first year they made their appearance. 00:05:35.048 --> 00:05:36.674 There might have been mention of a new game 00:05:36.883 --> 00:05:39.886 called "Duck Hunt" for the Nintendo NES. 00:05:39.927 --> 00:05:41.721 And you might have even spotted an ad 00:05:41.763 --> 00:05:45.016 for a new candy called Sour Patch Kids, 00:05:45.224 --> 00:05:47.018 which was reportedly named to capitalize 00:05:47.226 --> 00:05:50.146 on the popularity of Cabbage Patch Kids dolls. 00:05:53.858 --> 00:05:56.235 You haven't seen this in 34 years. 00:05:56.361 --> 00:05:58.446 You haven't tasted this in 34 years. 00:05:58.529 --> 00:05:59.739 - Right. 00:05:59.781 --> 00:06:01.115 - So this is really a time machine. 00:06:01.199 --> 00:06:04.035 Doc Brown was like, "Marty, it's a pizza, 00:06:04.118 --> 00:06:06.204 it's a pizza but it's breakfast." 00:06:06.204 --> 00:06:08.539 Domino's wasn't the only company 00:06:08.706 --> 00:06:11.542 trying to revolutionize the breakfast market. 00:06:11.793 --> 00:06:13.795 When you wanted a cup of coffee back then, 00:06:13.920 --> 00:06:18.049 most places just gave you a choice of regular or decaf. 00:06:18.216 --> 00:06:21.594 Today, there were choices like macchiatos, cortados, 00:06:21.636 --> 00:06:23.888 half cafs, Americanos, Frappuccinos, 00:06:23.888 --> 00:06:25.807 and the seasonal powerhouse, 00:06:27.058 --> 00:06:28.601 pumpkin spice. 00:06:28.643 --> 00:06:32.397 But where did all these fancy coffee drinks come from? 00:06:32.563 --> 00:06:36.317 Many believe that it all started with Starbucks, 00:06:36.442 --> 00:06:39.404 after a newly hired employee started pushing the company 00:06:39.570 --> 00:06:42.532 to add espresso related drinks to their arsenal. 00:06:46.119 --> 00:06:50.123 The move turned out to be a massive success. 00:06:50.164 --> 00:06:52.583 And that employee was Howard Schultz, 00:06:52.750 --> 00:06:55.461 who would go on to become the CEO of Starbucks, 00:06:55.503 --> 00:06:57.588 credited by many for turning the brand 00:06:57.755 --> 00:07:00.049 into the global coffee titan that it is. 00:07:02.093 --> 00:07:03.344 So there it is. 00:07:03.428 --> 00:07:06.347 In seven minutes, I get to go back in time 00:07:06.431 --> 00:07:08.015 to breakfast time. 00:07:11.644 --> 00:07:14.147 Part of Domino's success during the '80s 00:07:14.147 --> 00:07:17.483 hinged on a popular ad campaign called "avoid the Noid." 00:07:17.692 --> 00:07:20.486 The Noid was essentially the physical manifestation 00:07:20.653 --> 00:07:23.865 of everything that annoyed customers 00:07:23.990 --> 00:07:25.741 about standard pizza delivery. 00:07:25.867 --> 00:07:28.369 Getting your pizza cold, getting your pizza late, 00:07:28.494 --> 00:07:30.163 or getting your pizza crushed. 00:07:30.371 --> 00:07:33.374 The ads were done by Claymation king Will Vinton, 00:07:33.499 --> 00:07:35.001 who was known across the country 00:07:35.001 --> 00:07:38.921 for the unforgettable California Raisins commercials. 00:07:39.088 --> 00:07:41.841 The fictional band was a big hit, 00:07:42.091 --> 00:07:45.595 landing not one but two platinum albums. 00:07:45.678 --> 00:07:50.016 And that notorious Noid also proved to be am '80s hit. 00:07:51.767 --> 00:07:54.687 Avoiding the Noid launched a ton of merchandise, 00:07:54.896 --> 00:07:58.274 little suction cup Noids, figurines, comic books, 00:07:58.399 --> 00:08:02.361 calendars, its own video game, "Yo Noid." 00:08:03.905 --> 00:08:06.532 The Noid's gotta be at the top of my list 00:08:06.616 --> 00:08:10.119 of the three most memorable '80s commercial characters, 00:08:10.244 --> 00:08:14.081 followed by Coke's Max Headroom in 1986, 00:08:14.207 --> 00:08:16.125 who also had his own TV show, 00:08:18.377 --> 00:08:19.879 I'm in Ypsilanti, Michigan, 00:08:19.962 --> 00:08:22.173 right down the road from the hometown of Domino's, 00:08:22.298 --> 00:08:23.966 a revolutionary restaurant chain 00:08:24.175 --> 00:08:25.510 that sells over three million pizzas 00:08:25.635 --> 00:08:28.387 around the globe every single day. 00:08:28.554 --> 00:08:32.725 But by 1985, they were focused on the potential 00:08:32.850 --> 00:08:36.521 of just one, the long lost breakfast pizza. 00:08:36.646 --> 00:08:38.147 Look at that. Are you kidding? 00:08:39.815 --> 00:08:42.693 This special pizza is like a classic American omelet 00:08:42.818 --> 00:08:44.987 with a little touch of Napoli. 00:08:45.196 --> 00:08:49.075 I just, I salute it, I salute your slice. 00:08:49.158 --> 00:08:52.828 You've got American cheese, egg, breakfast sausage, bacon, 00:08:53.037 --> 00:08:57.041 all on top of that buttery Domino's pizza crust. 00:08:58.209 --> 00:09:00.169 To know that this is something that generally 00:09:00.253 --> 00:09:03.756 the public has not seen in over three and a half decades 00:09:03.881 --> 00:09:06.384 is so amazing, you know, I have to taste it. 00:09:06.509 --> 00:09:08.719 Of course. 00:09:08.761 --> 00:09:11.180 - Oh, oh, hello, gorgeous. 00:09:11.389 --> 00:09:13.933 Look at that, like a little cross section 00:09:14.058 --> 00:09:15.518 of the right way to start your day. 00:09:21.774 --> 00:09:26.028 Oh man, you have the stuff you love in an omelet. 00:09:26.195 --> 00:09:30.866 You have the stuff you love about a pizza in one package. 00:09:30.866 --> 00:09:34.203 In the '80s, this breakfast pizza was only available 00:09:34.370 --> 00:09:36.914 as part of a limited time test run. 00:09:37.039 --> 00:09:39.250 So if you weren't there, you missed out 00:09:39.375 --> 00:09:40.710 on this once in a lifetime treat. 00:09:42.211 --> 00:09:42.795 - I know you love it. 00:09:42.920 --> 00:09:43.921 - I do. 00:09:44.046 --> 00:09:46.299 - There was also a sweet version 00:09:46.424 --> 00:09:48.801 of the breakfast pizza made back in the '80s. 00:09:48.884 --> 00:09:49.719 - There were two? 00:09:49.802 --> 00:09:50.553 There were. 00:09:50.636 --> 00:09:51.596 - A savory and a sweet? 00:09:51.721 --> 00:09:54.807 Yes, sir. 00:09:54.890 --> 00:09:58.811 The first thing that goes on this is cream cheese. 00:09:58.894 --> 00:09:59.562 Okay. 00:10:01.063 --> 00:10:02.648 Next we get apple filling. 00:10:02.773 --> 00:10:04.233 So it's almost like a strudel pie. 00:10:04.400 --> 00:10:05.985 Two ounces of blueberries 00:10:06.068 --> 00:10:07.320 Blueberries? 00:10:07.403 --> 00:10:09.447 I've been from Brooklyn to Italy and back again, 00:10:09.572 --> 00:10:11.240 and never in my life have I seen 00:10:11.449 --> 00:10:13.618 blueberries and pizza get together. 00:10:13.659 --> 00:10:15.411 - Now this, this is the key. 00:10:15.494 --> 00:10:18.414 This is the streusel, this is gonna make it really good. 00:10:18.497 --> 00:10:21.250 - Kind of like what you guys might find on a coffee cake. 00:10:21.334 --> 00:10:22.084 That's it. 00:10:26.797 --> 00:10:28.507 Starting your day on the sweet side 00:10:28.591 --> 00:10:31.969 is something '80s kids can definitely identify with. 00:10:32.094 --> 00:10:34.305 Before the '80s, advertising to children 00:10:34.347 --> 00:10:35.765 was strictly regulated. 00:10:35.973 --> 00:10:38.768 But when Ronald Reagan took office in 1981, 00:10:38.768 --> 00:10:41.937 he made a bold decision to get rid of those rules, 00:10:42.104 --> 00:10:46.776 leading to a huge spike in new ads aimed directly at kids. 00:10:46.859 --> 00:10:50.571 And no industry capitalized more than breakfast cereals. 00:10:51.614 --> 00:10:54.825 It became standard business for movies and TV shows 00:10:54.950 --> 00:10:57.119 to have their own cereal tie-in. 00:10:57.286 --> 00:10:59.664 Smurf-Berry Crunch, Ghostbusters, 00:10:59.789 --> 00:11:01.457 Teenage Mutant Ninja Turtles. 00:11:01.540 --> 00:11:05.044 You had cereals based on toys like Strawberry Shortcake, 00:11:05.169 --> 00:11:07.463 Cabbage Patch Kids, Hot Wheels, and Barbie. 00:11:07.713 --> 00:11:10.216 Video games like Pac-Man and Donkey Kong, 00:11:10.299 --> 00:11:15.721 and all this turned into major dough for sponsors, 00:11:15.846 --> 00:11:19.141 boosting cereal sales to $7 billion dollars 00:11:19.225 --> 00:11:20.309 by the end of the decade. 00:11:23.646 --> 00:11:26.315 Careful, people, hot sliceable history coming through. 00:11:28.150 --> 00:11:29.902 It smells really good, 00:11:29.985 --> 00:11:33.698 like somewhere between apple pie and a blintz. 00:11:33.823 --> 00:11:34.990 I've never seen anything like it. 00:11:35.074 --> 00:11:36.659 History is happening right now. 00:11:41.330 --> 00:11:43.165 That's pretty darn good. 00:11:43.165 --> 00:11:44.500 - Oh my God, yeah. 00:11:44.750 --> 00:11:47.336 The blueberries and the apple filling 00:11:47.503 --> 00:11:50.506 become like a sauce unto themselves. 00:11:50.589 --> 00:11:54.009 - It's got a big burst of flavor that kind of surprised me. 00:11:54.093 --> 00:11:56.929 So why on Earth would Domino's discontinue this? 00:11:57.012 --> 00:11:58.514 This is awesome. 00:11:58.764 --> 00:12:01.517 Well, it wasn't as big and didn't take off 00:12:01.600 --> 00:12:03.060 as well as we thought it would. 00:12:03.102 --> 00:12:04.937 When people want breakfast, 00:12:05.062 --> 00:12:08.107 they want it at a very, very specific time. 00:12:08.190 --> 00:12:10.901 And although we're the world leader of pizza delivery, 00:12:11.026 --> 00:12:12.403 you can't be late when someone 00:12:12.528 --> 00:12:13.946 is trying to leave to go to work. 00:12:14.071 --> 00:12:16.031 Generally, that is true. 00:12:16.240 --> 00:12:18.909 Unlike regular pizza ordered at lunch, 00:12:19.034 --> 00:12:20.786 dinner, or anytime in between, 00:12:20.911 --> 00:12:22.955 breakfast pizza orders flooded in 00:12:23.038 --> 00:12:25.624 during a very small window of time in the morning. 00:12:25.791 --> 00:12:28.627 So it was harder for delivery to keep up. 00:12:28.711 --> 00:12:32.256 Coupled with low sales, Domino's decided to pull the plug 00:12:32.298 --> 00:12:34.383 on this long lost invention. 00:12:34.592 --> 00:12:36.719 Honestly Stan, thank you for your time 00:12:36.719 --> 00:12:38.971 so that I could literally try a piece 00:12:39.096 --> 00:12:41.974 of 1980s American food history. 00:12:42.099 --> 00:12:45.394 First time in 36 years anyone's ever made it, 00:12:45.561 --> 00:12:46.937 anyone's ever tasted it, 00:12:47.062 --> 00:12:49.231 until Adam ate this slice of the '80s. 00:12:54.653 --> 00:12:58.699 So many great cereals were left behind in the '80s, 00:12:58.866 --> 00:13:02.411 but there was only one that bullied you into purchasing it. 00:13:02.536 --> 00:13:05.331 I pity the fool who don't eat my cereal. 00:13:05.498 --> 00:13:09.001 Estimated cold cereal sales from 1983 to 1984 00:13:09.168 --> 00:13:12.880 was four billion, with a B, dollars. 00:13:12.922 --> 00:13:16.008 Mr. T's breakout role was in 1982 00:13:16.175 --> 00:13:19.678 as the fearsome boxer Clubber Lang in "Rocky III." 00:13:19.887 --> 00:13:22.223 Later he went on to join the A Team, 00:13:22.264 --> 00:13:24.683 tag team with Hulk Hogan at WrestleMania, 00:13:24.850 --> 00:13:28.062 and even star his own cartoon series 00:13:28.103 --> 00:13:30.856 as a mystery solving gymnastics coach. 00:13:31.065 --> 00:13:32.608 Yes, really. 00:13:32.775 --> 00:13:35.361 Mr. T had kind of taken over pop culture in those years. 00:13:35.361 --> 00:13:38.239 And with this cereal in 1984, 00:13:38.280 --> 00:13:40.866 he was taking over breakfast, ***. 00:13:40.866 --> 00:13:47.039 In the 1980s a box of Mr. T cereal cost roughly $1.62. 00:13:47.122 --> 00:13:50.376 Today, unopened boxes can fetch 00:13:50.376 --> 00:13:52.711 upwards of a thousand dollars. 00:13:54.046 --> 00:13:56.048 So we're not opening this. 00:13:58.217 --> 00:14:00.928 The economy of the late '80s presented entrepreneurs 00:14:00.970 --> 00:14:03.722 with seemingly endless possibilities. 00:14:03.889 --> 00:14:06.725 Entrepreneurs started big brands like Applebee's 00:14:06.725 --> 00:14:09.562 and Boston Market, and another entrepreneur 00:14:09.562 --> 00:14:13.440 used a secret recipe to get her big break right here 00:14:13.566 --> 00:14:15.860 at this mall in Lancaster, Pennsylvania. 00:14:17.486 --> 00:14:19.738 Auntie Anne's pretzels began humbly, 00:14:19.738 --> 00:14:22.408 as a farmer's market stand, but transformed 00:14:22.575 --> 00:14:26.745 into a global empire thanks to this one location, 00:14:26.745 --> 00:14:28.664 but it almost never happened. 00:14:28.831 --> 00:14:30.082 The manager of the mall at the time 00:14:30.291 --> 00:14:32.751 didn't believe a business that only sold pretzels 00:14:32.751 --> 00:14:36.130 could survive in a highly competitive mall food court. 00:14:36.255 --> 00:14:37.756 I'm meeting with Joan Schmidt, 00:14:37.756 --> 00:14:40.092 who's been with the brand since the 1980s. 00:14:43.095 --> 00:14:47.016 So I have to ask, was there a real Auntie Anne? 00:14:47.141 --> 00:14:49.727 - There is a real Auntie Anne, Anne Beiler. 00:14:51.437 --> 00:14:54.273 She bought into a farmer's market stand making pretzels 00:14:54.481 --> 00:14:56.108 and stromboli and packing ice cream. 00:14:56.275 --> 00:14:57.693 She had all kinds of little snacks 00:14:57.776 --> 00:14:58.819 Okay. 00:14:58.944 --> 00:14:59.695 And perfected the pretzel recipe. 00:14:59.778 --> 00:15:00.988 Aha. 00:15:01.113 --> 00:15:02.990 She saw the lines grow for the pretzels. 00:15:03.032 --> 00:15:04.158 She said, "You know, know what? 00:15:04.199 --> 00:15:05.326 I don't need to sell anything else. 00:15:05.367 --> 00:15:07.161 I think I'm just gonna sell pretzels." 00:15:07.202 --> 00:15:09.663 - Auntie Anne's was an immediate hit. 00:15:09.705 --> 00:15:13.167 Just one year after they opened the Park City Mall location, 00:15:13.208 --> 00:15:16.337 they had 50 locations in nine states 00:15:16.462 --> 00:15:19.465 and had sold over 800,000 pretzels 00:15:19.465 --> 00:15:21.842 on the strength of that one perfect recipe 00:15:21.884 --> 00:15:23.510 that they've never changed. 00:15:23.636 --> 00:15:25.471 And while so many of our favorite foods 00:15:25.638 --> 00:15:27.473 have had to change with the times, 00:15:27.640 --> 00:15:30.392 like Oreo cookies and McDonald's famous fries 00:15:30.476 --> 00:15:33.395 having to remove animal fats from their recipes, 00:15:33.520 --> 00:15:36.982 this pretzel hasn't needed to change at all. 00:15:37.149 --> 00:15:39.151 And I want to uncover the mystery. 00:15:41.987 --> 00:15:45.074 In the '80s Auntie Anne's took the world by storm, 00:15:45.199 --> 00:15:46.867 taking over the pretzel market 00:15:46.909 --> 00:15:49.161 in the little town of Lancaster, Pennsylvania. 00:15:49.161 --> 00:15:51.497 They also took over the Park City Mall 00:15:51.580 --> 00:15:54.041 with their amazing aroma. 00:15:54.083 --> 00:15:56.001 I've traveled here to find out how their classic 00:15:56.001 --> 00:16:00.047 original pretzel recipe has managed to stay the same 00:16:00.089 --> 00:16:02.174 while countless other brands have had to change 00:16:02.174 --> 00:16:03.342 to meet modern demand. 00:16:05.094 --> 00:16:07.680 Kristy Adams, a senior trainer with 20 plus years 00:16:07.930 --> 00:16:10.182 of twisting experience is going to show me 00:16:10.265 --> 00:16:12.267 how this pretzel is made. 00:16:12.393 --> 00:16:13.185 - You ready to make pretzels? 00:16:13.352 --> 00:16:15.020 - I am indeed. 00:16:15.020 --> 00:16:16.522 All right, so we are gonna cut our dough strip, 00:16:16.689 --> 00:16:19.900 stretch first, roll the ends where it's a little thick. 00:16:19.942 --> 00:16:23.112 Lasso the pole, touch the counter to stop it. 00:16:23.237 --> 00:16:25.447 - I'm sorry. This is amazing. 00:16:25.572 --> 00:16:26.699 - Into the secret solution. 00:16:29.785 --> 00:16:31.370 I'm going to bake you a pretzel 00:16:31.578 --> 00:16:33.288 without dipping it in the secret solution 00:16:33.414 --> 00:16:34.289 so you can see what happens. 00:16:34.373 --> 00:16:35.749 Okay. 00:16:35.791 --> 00:16:37.376 This secret solution is like the secret blend 00:16:37.543 --> 00:16:41.255 of 11 herbs and spices from KFC or the recipe for Coke, 00:16:41.296 --> 00:16:43.382 which is only entrusted to two executives 00:16:43.382 --> 00:16:45.592 and held in a burglar-proof vault. 00:16:45.634 --> 00:16:49.054 Auntie Anne's was a genius for implementing this 00:16:49.221 --> 00:16:53.058 in the '80s and keeping that secret under lock and key. 00:16:53.267 --> 00:16:56.228 And most impressively, keeping it the same. 00:17:01.442 --> 00:17:03.068 One of these kids is not like the other. 00:17:03.235 --> 00:17:05.112 Exactly. 00:17:05.154 --> 00:17:07.740 - These pretzels all have the same dough, 00:17:07.906 --> 00:17:11.076 the same cook time, the same salt, and the same butter. 00:17:11.076 --> 00:17:14.496 The only difference is this one did not get dipped 00:17:14.621 --> 00:17:16.540 in the secret solution. 00:17:21.003 --> 00:17:22.755 This, oh man, may I please? 00:17:24.089 --> 00:17:26.675 Really like no flavor. How tragic is it? 00:17:26.800 --> 00:17:28.510 Even butter couldn't save it. 00:17:28.635 --> 00:17:30.804 But I would assume this makes a very good 00:17:30.846 --> 00:17:33.515 packing material for electronics. 00:17:34.183 --> 00:17:36.935 Now it's time to taste the same pretzel with the secret dip. 00:17:43.442 --> 00:17:45.027 That's a change. 00:17:45.152 --> 00:17:48.864 The bottom where it touches the pan is a crisp, 00:17:49.031 --> 00:17:51.617 almost like if you make lasagne 00:17:51.617 --> 00:17:53.869 and the cheese bakes on to the pan. 00:17:54.036 --> 00:17:56.288 It's like the best part of lasagne. 00:17:56.455 --> 00:18:01.168 The inside is really, it's like, buttermilk biscuit fluffy, 00:18:01.210 --> 00:18:03.295 that rich buttery flavor. 00:18:03.462 --> 00:18:04.463 Wow, I am so glad this dip exists. 00:18:06.048 --> 00:18:07.966 This is what I do for you. 00:18:08.842 --> 00:18:12.638 The 1980s was a deliciously doughy decade. 00:18:12.805 --> 00:18:16.308 You were either making dough, baking dough or eating it. 00:18:16.475 --> 00:18:19.311 Whether it was auntie Anne's decision to expand into malls 00:18:19.311 --> 00:18:22.481 and stick with their recipe for all of these years 00:18:22.481 --> 00:18:25.234 or Domino's attempting to cut a slice 00:18:25.317 --> 00:18:29.196 of the breakfast market with a pizza gone too soon. 00:18:29.238 --> 00:18:32.157 The echoes of the '80s can still be heard today, 00:18:32.157 --> 00:18:35.494 and some of them are really, really tasty. 00:18:35.577 --> 00:18:37.496 This is amazing, you rock. 00:18:37.496 --> 00:18:39.331 I'm taking this with me. 00:18:39.498 --> 00:18:44.670 Until next time, in the immortal words of 1984's Terminator, 00:18:44.920 --> 00:18:46.171 I'll be back.