WEBVTT

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- Right now, on
"Adam Eats the 80's".

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Oh my gosh.

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I challenge you to find a decade

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with more sought after
collectibles than the 1980s,

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and to prove it, I'm
heading to one man's

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world record-holding collection,

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to hunt down edible treasures

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from a legendary
movie franchise.

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Hi-C Ecto Cooler.

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Cheers.

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And later, I explore a pizza
place built by one heroic man

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to keep the '80s alive forever.

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to keep the '80s alive forever.

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C3PO's, are you kidding me?

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And wait until you see
its piece de resistance.

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I'm on the hunt to relive an

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extraordinary decade for food,

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the 1980's.

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It's an era of iconic hits

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and misses.

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Join me, Adam Richman,

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as we get a long lost taste of

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the icons and the forgotten.

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Oh, talk about smell.

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Because food is my time machine,

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and I've been waiting
my whole life.

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I'm literally drooling.

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For one more bite.

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While you can find plenty
of stuff worth collecting

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from other decades,
there is some thing extra

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that makes the '80s, an
especially collectible decade.

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An original unopened Game Boy

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could be worth thousands
of dollars today,

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while a like-new pair of
Air Jordan 1's from 1985

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could set you back 30 G's,

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plus, after "Star Wars" upended
the movie merchandising game

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and made three times
as much on the toys

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compared to the films,

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everyone started to
market their movies

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and TV shows with
merch in the '80s.

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And another side
of this was food,

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drinks, cereal,
snacks, and candy,

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all produced to celebrate
your favorite flicks.

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It wasn't common
before the 1980's,

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and because food is
inherently perishable,

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these items can be extremely
hard to find today.

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I am going to be
meeting Robert O'Connor

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who owns the Guinness
Book of World Records

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largest "Ghostbusters"
collection.

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"Ghostbusters' came out in 1984,

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after being originally
conceived by Dan Aykroyd,

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as a buddy film he wanted
to make with John Belushi.

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However, following
Belushi's death,

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Aykroyd worked
with Harold Ramis,

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to turn the movie into a story

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about the origin of the
ghost busting group,

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and reportedly got Bill
Murray to join the cast

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after he read less than
30 pages of the script.

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Costing 30 million
bucks to make,

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an unprecedented amount
for a comedy at the time,

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the movie still made
that back in spades.

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Earning more than 220 million

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at
the box office in 1984.

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It spawned a hit sequel in
1989, and two animated series',

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not to mention enough
merch to fill a crypt,

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and has generated over
one billion in revenue,

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and a lot of that
resides right here.

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Oh my God. Oh my God.

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The memories are
flooding back like crazy.

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Oh my gosh, I remember
this lunchbox.

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Robert's collection
is mind blowing.

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He's got "Ghostbusters"
costumes, books,

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Slimer traps, mugs, action
figures, you name it,

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but what I'm after are those
classic "Ghostbusters" eats.

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So, you have the original
cereal, the Slimer cereal.

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- Mmhmm.

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You've got Ecto Cooler.

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- Yes.

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- Oh my God.

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Hi-C Ecto Cooler.

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Ecto Cooler was a
citrus-flavored,

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green-colored drink,
which came out in 1987

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to promote "The Real
Ghostbusters" cartoon.

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The drink was so popular, it
lasted for more than a decade,

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before finally being
discontinued in 2001.

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And for my money,
Hi-Cs Ecto Cooler

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is number one on
my list of tie-ins

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that outlasted their materials.

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Number two, is the
grandaddy of them all,

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Flintstones Vitamins.

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They debuted in 1968, based
on the 1960's cartoons.

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And finally, number three
is the Anaheim Ducks,

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an NHL team birthed in 1993,

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and originally named
"The Mighty Ducks"

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after Walt Disney's film
from the previous year.

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I'm curious to taste it,

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but not if it's a
prized possession and--

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- I say there's no better
time than the present.

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- You mean it?

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- I'm kinda curious
to see what's in there

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after all these years,
anyways .

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- There may actually
be a ghost in here.

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It's definitely got
an interesting--

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- It looks like you pulled
it out of Lake Erie.

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- Yeah.

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No matter how much this
might look like something

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Slimer sneezed out,
I'm holding out hope

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that it still tastes the same.

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So I could experience
this little piece

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of 80's pop culture
history just one more time.

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Coming up.

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I find out if we can recapture

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the taste of
classic Ecto Cooler,

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and a video game
system so popular

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you could have it for
breakfast.

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But first I get to the bottom

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of two other
"Ghostbusters" inventions

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that inspired confusion
across the nation.

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- Don't
cross the streams.

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- How many Cadillac
ambulances were retrofitted

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as the Ecto-1 for the
original "Ghostbusters"?

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Is it A, one,

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B, two,

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or C, three?

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The answer is A, one.

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While most films
would have backups

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for the vehicles being used,

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because of the rushed
shooting schedule,

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they only had one
working Ecto-1.

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I'm at the world's
largest collection

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of "Ghostbusters" memorabilia.

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And I'm about to
find out if I could

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re-experience the
taste of Ecto Cooler,

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one of the most iconic
flavors of the '80s.

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It's not that bad.
- I was just gonna say that.

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- I was expecting to grab
this, grab my throat, and die.

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It's actually, like, tasted
like fruit punch.

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There a little more
sweetness than I thought.

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- Yeah.
- I remembered

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something green but
it's actually orange,

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like orange flavor
and orange color.

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There is a little
bit of the flavor

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that I remembered.
- Yeah.

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- Having that sip of something
from back in the '80s,

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it's just, you have that moment.

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It's really real Ecto Cooler.

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That was worth it.

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I am noticing little things
that I didn't notice before.

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Is it like a gumball thing?

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- Put the coin in there
and the gumball comes out.

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- Oh my God, this is incredible.

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This is... Surprise,
Mini-Puft Surprise.

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- Yes. There's actually a
marshmallow goo in these.

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- Really.

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I could spend a week sifting
through Robert's collection,

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but there's one
story in particular,

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about a pair of
"Ghostbusters" collectibles

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that I really want to squeeze
some more info out of.

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One of the little things
that we initially spoke about

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was the legend of
Slimer Toothpaste,

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and Slimer Bubble Gum,
and the similarities of the two.

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You have both,
correct? Over there?

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- Yes, I sure do.

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- It really is
kind of remarkable though

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that the packaging
is eerily similar.

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Ghostbusters Slim was
the perfect product

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to come out of a tube.

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Early in the decade, experts
estimated the bubble gum market

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to be worth nearly
half a billion dollars.

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So, gum companies got creative

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to get their slice of the pie,

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and that gave the '80s some
new gum delivery systems,

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like a tape
dispenser, or a tube.

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- It's very easy to
convince mom or dad

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that you need more
toothpaste.

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- When you just want more gum.

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- When you want more gum.

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- Can we squeeze
some of them out

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to see if they were similar.
- You're more than welcome to.

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- Don't
cross the streams.

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- Now, granted,
these things are not

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gonna look like they did
back when they came out.

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All right.

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So, which do you say is which?

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- That would
have to be the toothpaste,

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and that is bubble
gum.

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- 100% correct.

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Just a matter of the
different shade of green.

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And even if the
products don't look

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too similar under scrutiny,

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the packaging is a
totally different story.

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Picture it's the '80s,

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and then you just absent
mindedly reach for this,

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and instead, you get this.

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There was the bubble gum,

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and there was a toothpaste
flavored like bubble gum,

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both with incredibly
similar packaging,

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with very different tastes.

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Who would've thought
40 years ago,

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that Slimer gum and
Slimer toothpaste

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would one day sell for up to
$300 a tube,

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almost no one,

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and that's part of why
the value is so high.

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Most people just used
it and threw it out,

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but in a decade filled with
other collectibles worth saving,

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in one case, we did have
too much of a good thing.

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If you collect
the baseball cards

00:09:31.367 --> 00:09:33.286
in the '80s, you weren't alone.

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With so many card
collectors out there,

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the cards themselves
got overproduced,

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flooding the market with more
product than people could buy,

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creating what became known
as, the Junk Wax Era,

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which lasted from roughly
the mid '80s to the mid '90s.

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Card company we're
producing as much as

00:09:52.388 --> 00:09:55.099
three times as many
cards as before.

00:09:55.224 --> 00:09:57.643
So cards that might have
been worth big bucks

00:09:57.768 --> 00:09:59.520
so their values plummet.

00:09:59.645 --> 00:10:01.314
So, maybe people
should have been

00:10:01.439 --> 00:10:04.150
collecting cereal boxes instead.

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By 1988, the Nintendo
home entertainment system

00:10:08.863 --> 00:10:11.157
was one of the best
selling toys on the market.

00:10:11.324 --> 00:10:12.199
Veteran cereal maker, Ralston,

00:10:12.366 --> 00:10:15.828
decided to cash in on the
games phenomenal success

00:10:15.995 --> 00:10:19.165
and make the Nintendo
Cereal System.

00:10:19.248 --> 00:10:21.626
The Nintendo Cereal System

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drew in fans with
its unusual design.

00:10:25.129 --> 00:10:26.964
One cereal box for
two different cereals.

00:10:27.048 --> 00:10:31.052
On one side of the box,
you had Zelda cereal,

00:10:31.177 --> 00:10:33.346
with all of your
favorite characters,

00:10:33.471 --> 00:10:35.473
and this one was berry flavored,

00:10:35.598 --> 00:10:37.016
whereas on this side of the box,

00:10:37.183 --> 00:10:43.064
you had all of your Mario
friends in a fruity cereal.

00:10:44.148 --> 00:10:45.316
And if you've
managed to keep hold

00:10:45.441 --> 00:10:49.320
of an unopened box of Nintendo
Cereal all these years,

00:10:49.445 --> 00:10:53.574
well, those have sold
for as high as 200 bucks.

00:10:53.699 --> 00:10:55.660
Not a bad way to start the day,

00:10:55.785 --> 00:10:57.662
but you tasted the cereal,

00:10:57.787 --> 00:10:59.538
and it really wasn't
working for you,

00:10:59.664 --> 00:11:01.999
all you had to do was...

00:11:02.083 --> 00:11:04.168
Good as new.

00:11:05.628 --> 00:11:07.713
Coming up, I explore
a pizza place

00:11:07.838 --> 00:11:10.132
packed with enough
'80s memorabilia,

00:11:10.257 --> 00:11:12.551
that it's really a
giant time capsule.

00:11:12.677 --> 00:11:14.553
Complete with a
vintage set of wheels

00:11:14.679 --> 00:11:18.641
to bring me back to
the future's past.

00:11:18.724 --> 00:11:21.686
And later I taste a
couple of '80s hits

00:11:21.811 --> 00:11:23.896
from the snack aisle.

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I'll be damned, it
tastes like banana.

00:11:26.023 --> 00:11:27.858
I think the sell-by date
must have still been

00:11:28.025 --> 00:11:29.443
in the Reagan administration.

00:11:32.071 --> 00:11:35.825
Which popular '80s toy did
not have a cereal of its own?

00:11:35.991 --> 00:11:37.993
Was it A, Matchbox,

00:11:38.119 --> 00:11:39.328
B, Gremlins,

00:11:39.412 --> 00:11:40.663
or C,

00:11:40.746 --> 00:11:41.956
G.I. Joe.

00:11:49.672 --> 00:11:51.465
The answer is A.

00:11:51.632 --> 00:11:53.718
Matchbox did have
some toy giveaways

00:11:53.843 --> 00:11:55.970
with Rice Krispies
in the early 1990s,

00:11:56.095 --> 00:11:57.972
but unlike its
competitor Hot Wheels,

00:11:58.055 --> 00:12:00.641
it never released
its own cereal.

00:12:02.893 --> 00:12:05.354
From special
cereals, to swatches,

00:12:05.521 --> 00:12:07.606
to scratch and sniff stickers,

00:12:07.690 --> 00:12:09.525
the '80s gave us
so many great items

00:12:09.650 --> 00:12:10.818
that continue to live on

00:12:10.985 --> 00:12:13.320
inside memorabilia and
collections across the country.

00:12:13.404 --> 00:12:17.324
But food items from the
'80s that are "still edible"

00:12:17.491 --> 00:12:18.492
are much more rare.

00:12:18.576 --> 00:12:22.997
Today, I'm on the hunt for
a real taste of the '80s.

00:12:23.164 --> 00:12:26.375
And for that there's one place
that stands above the rest,

00:12:26.500 --> 00:12:29.211
and the evidence is
parked right out front.

00:12:29.336 --> 00:12:34.133
In 1989, "Back to the Future
Two" was released in theater.

00:12:34.258 --> 00:12:36.886
One thing that stands out
in "Back to the Future Two"

00:12:37.011 --> 00:12:40.556
is unquestionably
the '80's theme cafe.

00:12:42.975 --> 00:12:45.728
The whole place is
a wonderful homage

00:12:45.853 --> 00:12:49.482
to the decade of neon with
period specific artwork

00:12:49.648 --> 00:12:50.900
and video games.

00:12:51.025 --> 00:12:51.984
And if you're like
me and thought

00:12:52.109 --> 00:12:53.319
that place seemed pretty cool,

00:12:53.402 --> 00:12:55.821
and you thought you might
like to visit there one day,

00:12:55.946 --> 00:12:57.782
well, then you need to
come where I am right now.

00:12:59.116 --> 00:13:01.452
One of the world's
largest collections

00:13:01.577 --> 00:13:03.871
of '80s pop culture memorabilia.

00:13:04.038 --> 00:13:06.040
It's like a time
capsule you can visit.

00:13:06.165 --> 00:13:08.667
Including vintage arcade games,

00:13:08.793 --> 00:13:10.628
lunchboxes every kid wanted,

00:13:10.753 --> 00:13:13.964
and the toys on every
holiday wishlist.

00:13:14.089 --> 00:13:16.592
Today I have an
exclusive opportunity

00:13:16.717 --> 00:13:18.761
to taste anything
that is still edible

00:13:18.844 --> 00:13:20.012
from within their museum.

00:13:20.179 --> 00:13:22.973
So, I hope that you have
1.21 gigawatts of energy,

00:13:23.140 --> 00:13:25.017
I hope your flux
capacitor is fluxing,

00:13:25.142 --> 00:13:27.728
because where we're going
we won't need roads,

00:13:29.230 --> 00:13:30.105
maybe a fork.

00:13:33.526 --> 00:13:38.113
How In the name of "Battlestar
Galactica" and the "A-Team",

00:13:38.197 --> 00:13:40.115
did you get all this stuff?

00:13:40.241 --> 00:13:42.326
- My wife and I were watching
"Back to the Future, Part II"

00:13:42.451 --> 00:13:44.328
where Marty goes
into the Cafe 80's,

00:13:44.453 --> 00:13:47.665
we wondered, has anybody
made a Cafe 80's?

00:13:47.790 --> 00:13:48.874
We just started buying things.

00:13:50.125 --> 00:13:51.794
We wanna really make
this a real museum,

00:13:51.877 --> 00:13:52.920
where parents can
bring their kids

00:13:53.045 --> 00:13:54.004
and they show them the
toys they played with,

00:13:54.129 --> 00:13:56.549
and the sodas they drank,
the cereals they ate.

00:13:58.259 --> 00:14:00.553
- First, before I dare
try anything still edible

00:14:00.678 --> 00:14:02.888
in this massive '80s collection,

00:14:03.013 --> 00:14:05.307
I have to try the food
they do best here, pizza.

00:14:05.432 --> 00:14:09.645
The pies here haven't been
hanging around for four decades,

00:14:09.812 --> 00:14:12.773
but they're designed to appeal
to the people who you have.

00:14:15.693 --> 00:14:16.443
Whoa.

00:14:16.569 --> 00:14:17.319
Whoa

00:14:18.821 --> 00:14:20.698
Are those like
little pizza bites?

00:14:20.865 --> 00:14:22.992
- That's our
bagel bite pizza.

00:14:23.117 --> 00:14:25.995
- In the '80's, bagels
were mostly a favorite

00:14:26.120 --> 00:14:27.663
for those living
in the Northeast

00:14:27.746 --> 00:14:29.540
and certain parts of Florida

00:14:29.623 --> 00:14:31.166
and local bagel shops

00:14:31.250 --> 00:14:34.420
were really the only
places to find them.

00:14:34.503 --> 00:14:37.298
Lenders Bagels set out
to change that stat,

00:14:37.381 --> 00:14:39.842
and became the first
brand of packaged bagels

00:14:40.009 --> 00:14:42.428
to be sold at grocery
stores nationwide.

00:14:43.971 --> 00:14:47.474
In 1985, two enterprising
Floridians saw

00:14:47.600 --> 00:14:49.768
that the more available
Lenders made bagels

00:14:49.852 --> 00:14:51.770
to people all over the country,

00:14:51.854 --> 00:14:52.438
the more people all
over the country

00:14:52.563 --> 00:14:54.607
realized they love bagels.

00:14:54.732 --> 00:14:57.818
So, they married them to one
of the most popular foods ever.

00:14:59.194 --> 00:15:03.574
The result was a pizza
bagel, named, Bagel Bites.

00:15:03.699 --> 00:15:07.494
Invented hors d'oeuvre sized
snack with kids in mind.

00:15:07.620 --> 00:15:10.664
Bagel Bites gave latchkey
Gen-Xers everywhere

00:15:10.748 --> 00:15:13.334
the opportunity to enjoy
piping-hot pizza after school

00:15:13.500 --> 00:15:17.296
without needing mom to drive
them to pick up a slice,

00:15:17.421 --> 00:15:19.548
or the money to
order home delivery.

00:15:19.673 --> 00:15:24.136
With sales of more than $6
million in their second year,

00:15:24.261 --> 00:15:26.430
the success of Bagel
Bites signaled to all,

00:15:26.555 --> 00:15:29.642
that the bagel boom
of the '80s was on.

00:15:30.768 --> 00:15:33.520
Oh!

00:15:33.646 --> 00:15:37.399
Pizza bagel bites on
a pepperoni pizza.

00:15:38.859 --> 00:15:41.403
Brilliant.

00:15:45.449 --> 00:15:46.325
I love it.

00:15:46.408 --> 00:15:48.786
I love it.

00:15:48.911 --> 00:15:50.037
I haven't had a Bagel Bite.

00:15:50.162 --> 00:15:52.122
I can't tell you in how long

00:15:52.206 --> 00:15:53.332
you take that bite and
you are right back.

00:15:53.457 --> 00:15:56.752
This is such a great '80s moment

00:15:56.835 --> 00:15:58.587
to capture, brilliant.

00:15:58.671 --> 00:16:01.799
Coming up, I switch
from '80s themed pizzas

00:16:01.966 --> 00:16:04.593
to the edible pieces
of this collection.

00:16:04.718 --> 00:16:05.594
Are you kidding me?

00:16:05.678 --> 00:16:07.179
Mr. T,

00:16:07.304 --> 00:16:09.014
Cookie Crisp cereal,

00:16:09.139 --> 00:16:13.227
and I get to live my '80s
after school snack dream.

00:16:13.352 --> 00:16:16.522
The snacks I wanted, the
snacks I wish my mom got me,

00:16:16.647 --> 00:16:19.316
the snacks my friend's
had that I envied.

00:16:19.400 --> 00:16:20.693
Wow.

00:16:20.859 --> 00:16:21.944
Wow.

00:16:22.027 --> 00:16:25.948
What 1980s video game
cartridge set a record

00:16:26.031 --> 00:16:29.159
when it was sold at
auction for $2 million?

00:16:29.284 --> 00:16:30.911
Was it, "Donkey Kong",

00:16:31.036 --> 00:16:32.621
"Super Mario Brothers",

00:16:32.705 --> 00:16:35.332
or "The Legend of Zelda"?

00:16:41.588 --> 00:16:45.342
The answer is B,
"Super Mario Brothers".

00:16:45.467 --> 00:16:49.805
In 2021, an unopen
game cartridge of

00:16:49.888 --> 00:16:53.225
"Super Mario Brothers",
a rarity for old video games,

00:16:53.350 --> 00:16:57.604
was purchased by an anonymous
buyer for $2 million.

00:16:59.732 --> 00:17:01.984
I'm hanging out at
Totally 80's Pizza,

00:17:02.109 --> 00:17:03.861
in Fort Collins, Colorado,

00:17:03.986 --> 00:17:05.529
with the owner, Alex Morgan,

00:17:05.696 --> 00:17:07.489
who has one of the
coolest collections

00:17:07.573 --> 00:17:09.658
of '80s artifacts on the planet.

00:17:09.742 --> 00:17:13.245
I look around this room and
I see the stuff I wanted,

00:17:13.370 --> 00:17:15.247
the stuff I wish my mom got me,

00:17:15.372 --> 00:17:17.499
the stuff my friends
had that I envied.

00:17:17.583 --> 00:17:21.962
It's all here, from Run DMC's
Adidas, to a devo helmet,

00:17:22.087 --> 00:17:25.466
but what this collection has
that most do not is the food,

00:17:25.591 --> 00:17:28.052
which is much, much
harder to find.

00:17:28.177 --> 00:17:31.305
Look at how cereal
embrace the pop culture.

00:17:31.388 --> 00:17:34.767
- Sure.
- C3PO's, are you kidding me?

00:17:34.892 --> 00:17:38.812
Mr. T, and all this stuff
is still around today.

00:17:38.896 --> 00:17:40.397
How crazy is that?

00:17:40.522 --> 00:17:42.816
We have some food
exploration to do.

00:17:42.900 --> 00:17:44.109
Let's go eat.

00:17:44.943 --> 00:17:47.112
Alex has been kind
enough to allow me

00:17:47.362 --> 00:17:49.948
to see, touch, taste, and sample

00:17:50.074 --> 00:17:54.828
some of the most iconic
candies, treats, snacks, savory,

00:17:54.953 --> 00:17:56.914
and otherwise from the 1980s.

00:17:57.039 --> 00:17:58.749
Now, Runts, I love that

00:17:58.874 --> 00:17:59.792
these are the
individually packed Runts.

00:17:59.917 --> 00:18:02.419
This must have been
like a Halloween one.

00:18:02.503 --> 00:18:05.631
Runts burst onto the
candy market in 1982,

00:18:05.714 --> 00:18:06.590
and quickly became one of

00:18:06.673 --> 00:18:09.301
Willie Wonka Candy
Company's greatest hits,

00:18:09.384 --> 00:18:12.096
even surviving Nestle's
takeover in 1988,

00:18:12.179 --> 00:18:16.266
to remain on the production
line over other Wonka originals.

00:18:16.350 --> 00:18:18.769
They were shaped like the
fruits their flavors mimic,

00:18:18.894 --> 00:18:21.480
but back then they were more
chewy than they are today.

00:18:21.605 --> 00:18:24.108
The original flavors
were strawberry,

00:18:24.191 --> 00:18:27.736
banana, orange,
lime, and cherry.

00:18:27.861 --> 00:18:29.404
Oh, wow.

00:18:29.530 --> 00:18:35.035
I have never seen a Runt
banana that hasn't ripened.

00:18:35.744 --> 00:18:38.330
How many more years
does this thing need?

00:18:38.413 --> 00:18:39.623
Ripe or not, I'm going in.

00:18:39.748 --> 00:18:44.128
For those of you watching,
don't try this at home.

00:18:44.294 --> 00:18:45.921
I'll be damned, it
tastes like banana.

00:18:46.046 --> 00:18:48.006
I'm not even kidding you. Wow.

00:18:49.174 --> 00:18:50.551
I can't... I am shocked.

00:18:50.634 --> 00:18:51.635
I am so impressed.

00:18:51.802 --> 00:18:55.973
According to the food safety
experts from the USDA,

00:18:56.098 --> 00:18:58.308
sugar technically never spoils.

00:18:58.392 --> 00:19:01.311
Like salt, sugar pulls
the moisture from foods,

00:19:01.436 --> 00:19:03.689
preventing bacteria
from growing.

00:19:03.814 --> 00:19:05.983
That's one reason
jams and jellies

00:19:06.108 --> 00:19:08.944
have so much sugar in them,
to extend their shelf life.

00:19:09.027 --> 00:19:12.739
Runts are mostly dextrose,
which is a type of sugar.

00:19:12.865 --> 00:19:16.160
So after four decades,
they're aging a lot better

00:19:16.243 --> 00:19:18.537
than something
with cheese in it.

00:19:18.662 --> 00:19:19.496
Are you really okay with me

00:19:19.663 --> 00:19:22.416
popping the seal on
the Cheese *?

00:19:22.541 --> 00:19:23.625
- I think today's the day.

00:19:23.750 --> 00:19:25.627
- I think the sale-by
date must have still been

00:19:25.711 --> 00:19:27.462
in the Reagan administration,

00:19:27.546 --> 00:19:29.047
but the seal is intact.

00:19:30.674 --> 00:19:32.426
First thing, I
remember the smell.

00:19:37.723 --> 00:19:40.475
Planter's Cheese *
were an immediate hit

00:19:40.601 --> 00:19:42.561
when they debuted in 1981,

00:19:42.686 --> 00:19:44.396
on the leading edge
of an explosion

00:19:44.521 --> 00:19:47.232
in processed food snacks,
along with other classics,

00:19:47.357 --> 00:19:50.527
like, Pudding Pops, Fruit
Roll-ups, and Lunchables.

00:19:50.652 --> 00:19:52.321
Cheese * became a staple

00:19:52.404 --> 00:19:54.823
of American pantries
for a quarter century,

00:19:54.948 --> 00:19:57.743
before Planters
discontinued them in 2006,

00:19:57.868 --> 00:19:59.661
to focus on their
main product, nuts.

00:19:59.786 --> 00:20:02.456
They weren't gone
forever though.

00:20:02.539 --> 00:20:04.166
Outraged fans
successfully lobbied

00:20:04.291 --> 00:20:05.125
for them to be brought back,

00:20:05.250 --> 00:20:08.712
and they eventually
were in 2018.

00:20:09.880 --> 00:20:13.800
But these aren't from 2018,
and based on the smell,

00:20:13.884 --> 00:20:16.803
they may be a little
too much to even taste.

00:20:16.929 --> 00:20:18.680
It's cheese, for sure,

00:20:18.847 --> 00:20:23.143
but more like a human
produced cheese.

00:20:23.268 --> 00:20:25.187
Smell it, just tell
me what you think.

00:20:27.064 --> 00:20:30.150
- It's like if you put some
cheese in an old gym sock.

00:20:30.275 --> 00:20:31.151
- In a sock
- Right.

00:20:31.276 --> 00:20:33.070
- Yes. Yes.

00:20:38.283 --> 00:20:40.452
From a pizza place in Colorado,

00:20:40.577 --> 00:20:43.038
to a quiet neighborhood
in Northern Ohio,

00:20:43.205 --> 00:20:46.166
'80s collections like these
aren't found everywhere.

00:20:47.834 --> 00:20:49.253
But in rare
collections like these,

00:20:49.336 --> 00:20:51.463
you can still find
foods of the '80s

00:20:51.630 --> 00:20:55.008
that are otherwise next
to impossible to find.

00:20:55.175 --> 00:20:58.637
So, it's thanks to collectors
like, Robert, Alex,

00:20:58.762 --> 00:21:01.640
and the others, who share
their '80's obsession,

00:21:01.765 --> 00:21:04.810
that the sight, smells,
and tastes of that era

00:21:04.893 --> 00:21:06.144
are still within reach,

00:21:06.228 --> 00:21:08.438
if you know where to look.