WEBVTT

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- Tonight on
"Adam Eats the ’80s,"

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I’m escaping from reality!

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Chewie, we’re home.

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I’m on a mission to uncover
out-of-this-world treats

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from long, long ago in
a galaxy far, far away.

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- "Sell by
September 17th, 1983."

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- Plus, I put the most
memorable knife set

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of the decade to the test.

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Ginsu.

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And I’ll return to the place

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where I was knighted as a boy...

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Medieval Times.

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To get one last taste of
their original ’80s feast...

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This smells amazing.

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And witness a long-lost ritual

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they haven’t done
since the ’80s.

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That’s awesome.

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I’m on the hunt to relive

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an extraordinary decade

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for food, the 1980s!

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It’s an era of iconic

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hits and misses.

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Join me, Adam Richman,

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as we get a long-lost
taste of the icons

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and the forgotten.

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Oh! Talk about smell!

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Because food is my time machine

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and I’ve been waiting
my whole life...

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I’m literally drooling.

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For one more bite.

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In a lot of ways, the ’80s was
a really challenging decade.

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Events like the AIDS epidemic,

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nuclear disaster, the
Challenger explosion,

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weighed heavily on our minds.

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Thankfully, there was also
no shortage of fantasy worlds

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that we could escape to.

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There was "Conan the Barbarian,"

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"Masters of the Universe,"

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"The NeverEnding Story,"

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and, of course, the
granddaddy of them all.

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"Star Wars" was a
phenomenon in the late ’70s.

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It changed Hollywood forever

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and imprinted itself
onto kids of all ages,

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many of whom are
still obsessed today.

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But it was in the
1980s when "Star Wars"

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went from movie to
money-making machine,

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from toys to costumes
to lunchboxes

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to your pillows and blankets.

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And one world the movie
machine attempted to conquer

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was the world of food,

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so today I’m gonna
track down and taste

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some of these long-lost
Star Wars treats.

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But where on earth can I
find unopened edible treats

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from 40 years ago?

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Help me, Rancho Obi-Wan.
You’re my only hope!

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It’s a 9,000 square-foot museum

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that holds the
largest collection

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of Star Wars
memorabilia on Earth!

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Oh my God.

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Chewie, we’re home.

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If you’re a kid of the ’80s,

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this room is a personification

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of everything you ever wanted,
everything you ever loved.

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Oh my gosh.

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I wish I could tell
my seven-year-old self

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that I would be standing
here 40 years later.

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Owner Steve Sansweet

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has amassed about half a
million intergalactic items.

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But what I’m really hoping for

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is a taste of long, long ago.

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- This is a
binder of food packaging

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and labels from the ’80s.

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So there are all
these chocolate bars.

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- Oh, wow!

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- And you could
cut out a Star Wars

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mini photo card on the back.

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- Whatchamacallit Bars.

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Those alone are ’80s throwback.

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The edible Star Wars universe

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expanded far beyond
the candy aisle

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to include tie-ins
from Coke and Pepsi,

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as well as mac and
cheese, Campbell’s Soup,

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and even marmalade.

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And it was Burger King
who used movie clips

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in their commercials
with great effect

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to market their
Star Wars glassware

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for each of the
original three movies.

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- This is the
famous C-3PO cereal.

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- Of course!

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- Came out in 1984,
and were out for about a year.

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- They may
not have lasted

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that long on store shelves,

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but C-3PO’s are
one of Star Wars’

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most memorable forays into food.

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They were released the year

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after "Return of
the Jedi" in 1984.

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At the time, there
were no guarantees

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there would ever be
another Star Wars movie,

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so this was one way kids
could immerse themselves

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in the fantasy a little longer.

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Today, an unopened
box can sell for

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hundreds of dollars.

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But while these boxes
are all opened and empty,

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Steve assures me
his vast collection

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does include some
edible Star Wars treats,

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and promises whatever
I find, I can try.

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I had those bedsheets,

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I had that Chewbacca,

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and I had these trading cards.

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- Do you remember
the taste of the gum?

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- I mean, I remember you
had to kind of crack it.

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’80s trading card collectors

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were among the last
ones lucky enough

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to get bubble gum
in their card packs.

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America’s largest baseball
card company, Topps,

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started pairing cards
with gum in 1952,

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and the tradition continued
all the way though the ’80s.

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Topps began removing the gum
from their card packs in 1991

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after serious
collectors complained

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it stained the cards
and ruined their value.

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Okay, this is huge for me,
to actually have the gum.

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Feels just like the cards.

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All right, let’s see if
my mic picks this up.

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Mm-hmm.

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Worth it.

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But it’s that note of
really powdered sugar,

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- Yup.

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and almost like a cotton
candy-ish kind of taste.

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It literally dissolved.

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I have consumed it, so now
I am one with the Force.

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I’m on the hunt
for one more taste

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of authentic Star Wars
goodies from the ’80s

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at Rancho Obi-Wan,

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the largest collection
of Star Wars memorabilia

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this side of Tatooine.

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Jedi Master-collector
Steve Sansweet

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says anything I find
that’s edible, I can eat.

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Wait a minute,
wait a minute! Yes!

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Yes, we found them!

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No way!

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Oh my God!

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Of all the many Star
Wars food tie-ins,

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one that was near and dear
to my 10-year-old heart

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was Pepperidge Farm’s
Star Wars Cookies.

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- I really shouldn’t
keep these in here

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because it attracts all
kinds of critters eventually.

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- TV hosts. All kinds of pests.

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- We should probably open
these and sample them.

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- The boxes have held
up impeccably well.

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If I ever wanted anything
frozen in carbonite,

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this would be it.

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So the bag definitely
seems to be intact.

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Remember, these have
not been eaten, sold,

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or seen in four decades.

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They look intact.
Completely intact.

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You can actually see
that it’s Leia Organa.

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I am impressed.

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But the real question is:
after all these decades,

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do they still taste
as good as they did?

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Now remember, don’t
try this at home.

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So the issue is that there’s
not really a ton of taste.

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It’s still crunchy,
as you can hear.

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It’s still crispy.

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It still has like all those,
kind of, great cookie textures.

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It’s crumbly. It’s vaguely
moist, which is strange.

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But I think the butter in it
has turned to the Dark Side.

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These cookies were
a way to escape

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to a galaxy far, far away,

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but they’re not the most iconic.

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Few could argue that the
defining collaboration

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between Hollywood and food

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involved a film that actually
surpassed "Star Wars"

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as the highest-grossing
film of all time

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and held that title
well into the ’90s.

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We all cried when
E.T. went home,

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but luckily, when we went
home from the movie theater,

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we could take a little
piece of the film with us,

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and it helped launch an iconic
candy into the stratosphere

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where it stays to this day.

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Reese’s Pieces.

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The Reese’s Pieces collaboration

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with "E.T. the
Extra-Terrestrial"

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paved the way for candy
to team up with Hollywood.

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It was the first time
the Hershey Company

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cross-promoted with a movie,

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but they weren’t the
filmmakers’ first choice.

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They had initially
reached out to M&Ms,

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but when they refused to take
part, Reese’s took advantage.

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Hershey spent $1 million

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of marketing and promotion
to be a part of the film,

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and the investment paid off
when Reese’s Pieces sales

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jumped roughly 65%
after "E.T." came out.

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I myself remember
my friends and I

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seeking out Reese’s Pieces

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because we loved
the movie so much.

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To this day, I cannot
think of this candy

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without thinking of this movie.

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Now, the E.T. candy experience

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was not just relegated
to Reese’s Pieces.

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Topps manufactured this, a
little E.T. candy-filled head.

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Let’s see what kinda
candy is inside.

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Wonder if these are still good.

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They are not.

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CoIn the last decadery
of the Cold War,

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life could get pretty
heavy sometimes,

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and in the ’80s, an escape
from everyday reality

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is bound to be a hot ticket.

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And while "Star Wars" gave fans
an escape to another galaxy,

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other 1980s fantasy worlds

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like "Beastmaster" and
"Conan the Barbarian"

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took us backwards to
more ancient times.

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And one of the hottest tickets
back to the Middle Ages

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was right here.

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This is Medieval Times!

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The concept of a dinner theater

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has been around since
the Renaissance.

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In America, they
started springing up

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as early as the 1950s.

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But by the 1980s,

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they seemed old-fashioned
and they started dying out.

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As the ’80s dawned,

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the dinner theater format
needed a drastic reinvention.

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Medieval Times was
unlike anything

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’80s Americans had
ever experienced.

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Once you stepped
through the doors,

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you stepped back in
time and into the story.

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And sure, you’d get to
watch knights battle it out,

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but you also felt like
you were part of the story

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as you tore into
big chunks of meat

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with your bare hands.

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Now, for one night only,

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I am getting an exclusive
look at how things were

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when it all began
over 30 years ago.

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Leigh.
- Welcome to the castle.

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- Thank you so much.

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It’s kind of amazing,

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’cause I saw Medieval Times
three times in the ’80s,

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and this was the very
first one I ever saw.

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And not only was it my first,

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it was the first Medieval
Times castle, opening in 1983.

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I remember screaming
myself hoarse.

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It was one of the
greatest memories.

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The influence of the
Middle Ages in the ’80s

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didn’t stop at the
exits of Medieval Times.

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A cartoon with clear
medieval themes,

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"He-Man, Masters
of the Universe,"

00:11:02.208 --> 00:11:05.336
was without a doubt
an icon of the ’80s.

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The toys came first
and were big business,

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pulling in $2 billion by 1987.

00:11:11.550 --> 00:11:13.511
But the cartoon broke the mold

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and was the first
animated series

00:11:15.721 --> 00:11:17.306
to go straight into syndication,

00:11:17.390 --> 00:11:20.142
airing on weekday afternoons.

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They proved an animated
series could hold its own,

00:11:23.187 --> 00:11:24.980
and not just on
Saturday mornings.

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At the height of its popularity,

00:11:26.899 --> 00:11:30.027
around nine million people,
including yours truly,

00:11:30.152 --> 00:11:32.655
watched the cartoon
every afternoon.

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- These are
generation of the helmets

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that we used in the show.

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This one dates almost
to the opening.

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It’s just leather
with no padding

00:11:39.912 --> 00:11:43.541
and no safety
equipment part of it.

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It didn’t offer a
lot of protection.

00:11:45.668 --> 00:11:47.002
One of the original swords.

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I happened to stick
it aside years ago.

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You can see how heavy and
how unbalanced that is.

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- You can feel the heft of it.

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It’s really substantial.

00:11:57.221 --> 00:11:59.223
Wow, that is unbelievable.

00:11:59.348 --> 00:12:00.808
- Now, these
are the current ones.

00:12:00.891 --> 00:12:02.351
The balance is much better.

00:12:02.435 --> 00:12:05.563
And these swords go many
shows without breakage.

00:12:05.646 --> 00:12:07.064
- And you can tell,

00:12:07.148 --> 00:12:09.400
not only is it like a better
grip, but it’s more ergonomic.

00:12:09.525 --> 00:12:10.651
- Yep.

00:12:10.735 --> 00:12:12.903
- But a huge
part of this experience

00:12:13.028 --> 00:12:15.072
was the medieval feast,

00:12:15.156 --> 00:12:19.034
an experience ’80s kids really
couldn’t find anywhere else.

00:12:19.118 --> 00:12:23.748
Feeding a crowd of 1,500 a
world-class medieval-style meal

00:12:23.831 --> 00:12:27.418
was and still is a
battle unto itself.

00:12:30.629 --> 00:12:31.881
- This is Henry Santos.

00:12:31.964 --> 00:12:34.091
He’s our kitchen
manager here in Florida.

00:12:34.175 --> 00:12:36.260
- What was
the menu back in ’83?

00:12:36.385 --> 00:12:38.637
- The main course
back then was a Cornish hen,

00:12:38.763 --> 00:12:39.597
- Okay.

00:12:39.680 --> 00:12:42.266
a spare rib, and
a half a potato.

00:12:42.349 --> 00:12:44.435
- Unlike the
chicken served today,

00:12:44.560 --> 00:12:48.606
Cornish hens were small enough
to serve whole to each guest,

00:12:48.731 --> 00:12:51.066
making them a unique
personal feast

00:12:51.150 --> 00:12:53.694
fit for every king and queen.

00:12:53.778 --> 00:12:55.613
But before the
hens hit the plate,

00:12:55.696 --> 00:12:58.073
they were a key part
of the original show.

00:12:58.157 --> 00:13:00.284
So there is something that
I was reading about

00:13:00.409 --> 00:13:03.788
involving the food,
known as the blessing,

00:13:03.871 --> 00:13:05.915
that is no longer done.

00:13:05.998 --> 00:13:07.583
What is the blessing?

00:13:07.666 --> 00:13:11.128
- Servers would do a live
fire flambe of the food

00:13:11.253 --> 00:13:15.549
while the holy fathers blessed
the arena and the meal.

00:13:15.633 --> 00:13:17.301
- Oh, they would actually
set the food alight?

00:13:17.384 --> 00:13:18.469
- Yeah, yeah.

00:13:18.552 --> 00:13:20.304
- And so you guys
don’t do that anymore.

00:13:20.429 --> 00:13:21.931
- No, well, number one,

00:13:22.014 --> 00:13:24.600
a lot of fire marshals
weren’t big fans of that.

00:13:24.683 --> 00:13:26.644
As we expanded and moved
into different markets,

00:13:26.769 --> 00:13:28.479
there was people saying, "You
can’t do that," you know,

00:13:28.604 --> 00:13:30.773
and so we just phased
it out everywhere.

00:13:30.856 --> 00:13:32.441
I’ll do that for
you if you want.

00:13:32.525 --> 00:13:34.151
- Oh, really?
- Yeah, for you.

00:13:34.235 --> 00:13:36.487
We’ll do it for you, okay?
- I’m so excited.

00:13:40.533 --> 00:13:43.118
In the ’80s, grim headlines
had many Americans

00:13:43.202 --> 00:13:45.996
wanting to escape to a
different time and place.

00:13:46.080 --> 00:13:48.666
And Medieval Times
was happy to oblige,

00:13:48.791 --> 00:13:51.961
starting with a ceremony
where the meal of Cornish hen

00:13:52.044 --> 00:13:55.005
was blessed by a monk using oil,

00:13:55.089 --> 00:13:57.675
and best of all, fire.

00:14:07.393 --> 00:14:08.644
Aw, that’s so cool.

00:14:09.478 --> 00:14:10.980
That’s awesome.

00:14:12.314 --> 00:14:15.818
It’s crazy to think that in
1983 when Medieval Times began,

00:14:15.901 --> 00:14:17.194
this was part of the ceremony

00:14:17.278 --> 00:14:20.197
and it has not been seen since.

00:14:20.322 --> 00:14:24.326
After the blessing, the
feast of Cornish hen began.

00:14:24.410 --> 00:14:26.287
This smells amazing.

00:14:26.370 --> 00:14:27.371
Oh!
- Dig in.

00:14:27.454 --> 00:14:28.289
- Thank you.

00:14:33.502 --> 00:14:35.129
This spice rub is on point.

00:14:35.212 --> 00:14:36.547
It is delicious.

00:14:37.631 --> 00:14:40.509
Medieval Times did include
desserts with their meals,

00:14:40.593 --> 00:14:43.137
but if they wanted to stay
true to their medieval roots,

00:14:43.220 --> 00:14:46.056
they could’ve tried Jell-O?

00:14:46.682 --> 00:14:48.017
That’s right!

00:14:48.100 --> 00:14:51.186
Gelatin dishes date all the
way back to medieval Europe

00:14:51.270 --> 00:14:54.231
and were served as elaborate
molded centerpieces

00:14:54.356 --> 00:14:55.566
for the elite.

00:14:55.691 --> 00:14:58.402
That might be a far
cry from what ’80s kids

00:14:58.527 --> 00:15:00.237
might remember about Jell-O,

00:15:00.362 --> 00:15:02.865
which hit the jackpot
with Pudding Pops,

00:15:02.948 --> 00:15:06.827
which hit peak popularity
between 1983 and 1987,

00:15:06.911 --> 00:15:08.537
helping Jell-O to bring home

00:15:08.621 --> 00:15:12.917
about 300 million
bucks a year in sales.

00:15:14.084 --> 00:15:15.711
But the love affair
was short-lived,

00:15:15.794 --> 00:15:20.341
as Pudding Pops soon joined
their medieval gelatin ancestors

00:15:20.424 --> 00:15:23.886
and disappeared,
albeit in the 1990s.

00:15:23.969 --> 00:15:26.388
The unsung knights
of the battlefield

00:15:26.472 --> 00:15:29.433
are unquestionably inside your
kitchen, so bravo to them.

00:15:29.558 --> 00:15:31.602
I really just want
to take another bite.

00:15:33.228 --> 00:15:35.940
In a decade where businesses
created ways to escape reality,

00:15:36.065 --> 00:15:38.609
advertisers picked up
on the trend as well

00:15:38.692 --> 00:15:40.069
by rolling out campaigns

00:15:40.152 --> 00:15:43.113
meant to tap into
our wildest dreams.

00:15:43.238 --> 00:15:46.075
Air Jordans could make
you feel like Mike,

00:15:46.158 --> 00:15:48.452
Grey Poupon could
make you feel rich,

00:15:48.535 --> 00:15:52.748
and one brand cashed in
by offering at-home cooks

00:15:52.831 --> 00:15:55.709
a chance to be a samurai.

00:15:55.793 --> 00:15:57.753
- That’s
why we use the Ginsu.

00:15:57.836 --> 00:16:00.965
It’s a knife that no
kitchen should be without.

00:16:01.048 --> 00:16:03.467
- Ginsu infomercials
grabbed the attention

00:16:03.550 --> 00:16:04.635
of bleary-eyed viewers,

00:16:04.718 --> 00:16:06.887
usually by cranking
the volume way up,

00:16:06.971 --> 00:16:08.931
and we bought loads of ’em.

00:16:09.014 --> 00:16:12.434
The commercials featured
karate chops through wood

00:16:12.518 --> 00:16:14.478
and a Japanese-sounding name.

00:16:14.603 --> 00:16:17.064
They had nothing to
do with Japan at all.

00:16:17.147 --> 00:16:19.900
They made up the name
Ginsu for the knives.

00:16:19.984 --> 00:16:21.652
The company making
the ad campaign

00:16:21.735 --> 00:16:24.405
hired a local exchange
student from Japan

00:16:24.488 --> 00:16:26.198
to act as the chef whose

00:16:26.281 --> 00:16:28.075
karate-chopped tomato

00:16:28.158 --> 00:16:29.451
became an instant classic.

00:16:29.535 --> 00:16:31.996
And we were told that this knife

00:16:32.079 --> 00:16:33.998
could cut through
almost anything,

00:16:34.081 --> 00:16:36.500
and besides, if you
didn’t like the product,

00:16:36.625 --> 00:16:39.670
there was always a
money-back guarantee.

00:16:39.753 --> 00:16:41.130
- You get them all,

00:16:41.213 --> 00:16:45.300
guaranteed in writing for
50 years, for only 9.95.

00:16:45.384 --> 00:16:47.803
- That means this
set of Ginsu knives

00:16:47.886 --> 00:16:52.516
is under warranty
until the year 2034.

00:16:52.641 --> 00:16:55.978
But did you ever
wonder, like I did,

00:16:56.061 --> 00:16:59.648
if Ginsu knives really did
everything that they claimed?

00:16:59.732 --> 00:17:01.900
Well, today I’m gonna

00:17:01.984 --> 00:17:04.361
find out once and for all.

00:17:04.486 --> 00:17:06.488
- Ginsu can cut
a slice of bread so thin

00:17:06.572 --> 00:17:07.740
you can almost see through it.

00:17:10.743 --> 00:17:12.703
- There you go. You can
kinda see through it.

00:17:12.828 --> 00:17:14.705
It looks like it
passed that test.

00:17:14.830 --> 00:17:16.331
- And goes
through frozen food

00:17:16.415 --> 00:17:18.000
as though it were melted butter.

00:17:19.084 --> 00:17:21.795
- Cut right through.
Well done, Ginsu.

00:17:21.879 --> 00:17:22.963
- The
Ginsu is so sharp,

00:17:23.047 --> 00:17:24.882
it can cut through a tin can

00:17:25.007 --> 00:17:27.718
and still slice a
tomato like this.

00:17:31.013 --> 00:17:31.847
- Okay.

00:17:33.223 --> 00:17:35.225
It still cuts
through the tomato.

00:17:35.350 --> 00:17:36.894
Ginsu.

00:17:37.019 --> 00:17:38.979
These knives cut themselves

00:17:39.063 --> 00:17:41.356
a $30 million piece of

00:17:41.440 --> 00:17:43.358
the money pie by 1985,

00:17:43.442 --> 00:17:47.905
and that is about $80
million in today’s money.

00:17:47.988 --> 00:17:49.490
Ginsu knives are often

00:17:49.573 --> 00:17:51.033
thought of as an ’80s item

00:17:51.116 --> 00:17:52.868
because of their infomercials,

00:17:52.951 --> 00:17:55.871
but they’ve never
actually gone away.

00:17:55.954 --> 00:17:59.708
So whether you prefer swords,
sabers, or carving knives,

00:17:59.792 --> 00:18:02.252
the ’80s served up
a feast of fantasies

00:18:02.377 --> 00:18:04.713
that let us take a
break from the everyday

00:18:04.797 --> 00:18:06.507
to really eat well.

00:18:06.590 --> 00:18:08.926
While some of those
vintage treats we loved

00:18:09.051 --> 00:18:10.886
blew up with the Death Star,

00:18:10.969 --> 00:18:14.723
it’s still worth your while
to try and track them down.

00:18:14.807 --> 00:18:16.225
Just remember:

00:18:16.308 --> 00:18:18.227
Do, or do not.

00:18:18.310 --> 00:18:19.353
There is no try.