WEBVTT

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Right now on
"Adam Eats the '80s"

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I'm looking at one of
the biggest businesses

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that blew up in the
decade, the kid business.

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we hear the origin
story of a cool candy

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that was almost
called Crunchers.

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These are Nerds, and

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get an exclusive look

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at how this iconic
candy is created.

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Nice, we're doing
the full combo,

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the orange and cherry
will be seen again.

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And then we find out
how a giant rodent

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became every kid's
birthday buddy.

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Oh my God!

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So get ready.

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That's so good.

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I'm on the hunt to relive

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an extraordinary decade

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for food, the 1980s.

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It's an era of iconic
hits and misses.

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Join me, Adam Richmond, as
we get a long-lost taste

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of the icons

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and the forgotten.

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Oh, talk about smell.

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Because food is my time machine

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and I've been waiting
my whole life.

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I'm literally drooling,

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for one more bite.

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The '80s was the decade when
corporate America realized

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kids held the keys to
their parents' wallets,

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and there was a lot
of money to be made.

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Thanks to government
deregulation of how children

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were marketed to, the
direct influence kids had

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on parental purchasing grew
from 5 billion in the '60s

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to 50 billion by 1984.

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And it wasn't just the cool kids

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that were reaping the rewards.

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The 1980s were
unquestionably the decade

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where the geeks
inherited the earth.

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Nerds were strapping
on proton packs

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and defending the
world from ghosts.

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Nerds were becoming
kings of the campus

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in the iconic 1984 movie
"Revenge of the Nerds."

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They even got their own candy.

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In 1983, Nerds
candy was introduced

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and soon became
such a phenomenon

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that they earned the title
candy of the year in 1985.

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The little tiny
brightly colored pebbles

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that had this satisfying crunch,

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and to me, one of the
coolest aspects of Nerds

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is, was, and has always
been the packaging.

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You got two flavors in a box

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with these little
re-sealable doors.

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You had control, which
for a kid was pretty rare,

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but pretty cool.

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Today I am in Skokie, Illinois

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at the Knechtel candy
labs with Bob squared,

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I have Bob Boutin, Bob Anderson

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two of the original
inventors of Nerds.

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The two Bobs developed candies

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for the Willy
Wonka candy company

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to capitalize on
the wacky inventions

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from the 1964 book "Charlie
and the Chocolate Factory."

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These inventions
brilliantly came to life

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in the beloved film "Willie
Wonka and the Chocolate Factory"

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starring Gene Wilder.

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But instead of
lickable wallpaper

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or fizzy lifting drinks,

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'80s kids were feasting on
treats with unique names

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like Runts, Oompas,
and Laffy Taffy.

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In fact, the name
Nerds was conceived

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by the company's art director,

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who referred to his drawings
as his little nerd characters.

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There's no one better
than the two Bobs

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to tell me how Nerds
came to be in the '80s.

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And if I'm lucky,

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help me resurrect the
long-lost flavor combo.

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Where was Nerds made and
how was it conceived?

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- It originally
started as a byproduct

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of making Gobstoppers.

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Gobstoppers are
the long-lasting hard candy

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that changes color and
flavor in your mouth.

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- There's some little
powders that are generated

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and they're flavored
and they're colored.

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And it kind of was neat,

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and we tried to figure out
what we could do with it.

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What did they do
with that happy accident?

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Boxed them up and blessed
the world with a new candy,

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Nerds.

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Some of the greatest
snacks of all time

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came from happy accidents.

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The Popsicle was born when
a young boy accidentally

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left powdered soda water
on his freezing front porch

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with the stir stick stuck in it.

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And the first
chocolate chip cookies

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were supposed to just
be chocolate cookies,

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but the morsels didn't
melt evenly into the dough

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like the baker hoped.

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Tapping into the '80s zeitgeist
with the winning name Nerds

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wasn't enough for
the marketing wizards

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at the Willy Wonka
candy factory.

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In the '80s, candy
companies were figuring out

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the added value of unique
packaging aimed at kids,

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and we started to see tons
of different dispensers.

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One of the most
popular hands down

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was the unique pouch of
sugar powder on one side

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and candy stick on the other,
called Lik-M-Aid Fun Dip.

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The inspiration for the candy
came from a powdered drink mix

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which kids were eating
instead of drinking.

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So it was redesigned into
the fun and kid-friendly

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multiple sided packet.

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Other food companies got
in on the packaging wave,

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with one of the biggest
being Kraft's Handi-Snacks.

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The commercials featured
a package containing

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crackers on one side and a
spreadable cheese on the other

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which revolutionized
on-the-go snacking.

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Though you can still
find them today,

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you won't find that
little red spreader stick,

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since they weren't eco-friendly.

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So how did Nerds come up with
their revolutionary packaging?

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They brought in a specialist
who showed them a box

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with a slide top
originally produced for

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and rejected by
Marlboro cigarettes.

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With a little modification,

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Bob thought this dispenser
could change the game.

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- I said, "that's a
great package,

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but we have to find a way

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of getting more than
one flavor in there."

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He said, "I can do that.
Give me 30 minutes."

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And when I came back, he
says, "okay, I got two slides

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with two flavors and a
divider in the middle."

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It's a done deal.

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It was reported that
Nerds sold 215 million boxes

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in the first 18 months, with
classic flavor combinations

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like watermelon and cherry,

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or my personal favorite
strawberry and grape.

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Though wildly popular at first,

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the original cherry
and orange combination

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hasn't been seen in decades

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due to the rise of unique
new flavors taking over.

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Is there any way I
could convince you guys

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to make a batch
of the sadly gone,

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but not forgotten
orange and cherry mix?

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- For you,
everything's possible.

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- So, this is the
start of Nerds.

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So we have some sugar that we
have in this pan right here.

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It's a much larger
particle size.

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- It looks almost like
sea salt, more flaky.

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- Yes.

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So you can kind of see the
sugar starting to clump

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onto each other and
becoming bigger particles.

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- So,what is the next step?

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- And so this is a fun part.

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We get to add the color
and the flavor to it now.

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This will help give
that tart taste

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that comes with the Nerds.

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She's gonna
do two pans, orange here,

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and then go into the other
one and do the same thing.

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We have the cherry too.

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- Oh, nice, we're
doing the full combo.

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The orange and cherry
will be seen again.

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- Yup.

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Now that the
flavoring's been added,

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the spinning process has to run

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before these two flavors
can finally be reunited,

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and more importantly,
tasted by yours truly.

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In the early 1980s, the
Willy Wonka candy company

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capitalized on pop culture's
obsession with all things nerdy

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and brought joy to the
hearts of kids and dentists

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everywhere by fusing two
flavors of sugar-filled pebbles

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into every tiny box.

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The unique, crunchy combination
of sweet and tart flavors

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turned these mini moon rocks
into an instant candy classic

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before eventually
selling the brand.

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And today almost 40 years later,

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it's been reported that Nerds
are one of the top-selling

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non-chocolate candies
on the market,

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with annual sales
pushing $90 million.

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While we wait for
my batch to tumble,

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I've got plenty of time
for the Bobs to show me

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a Nerds product
that was conceived,

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but never released
to the public.

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This never
made it to the shelves.

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This is a white
chocolate Wonka bar

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infused with Nerds that never
got a chance to be named.

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This was a prototype

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that has never seen the light
of day, never gone to market.

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- Oh, that's yummy.

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The sour note's interesting.

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Okay, I did not expect that.

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I've seen and tasted a few
of Nerds lost variations

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here at Knechtel candy
lab, but there's still one

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that I've been craving
for almost 40 years.

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- All right, so our
Nerds are finally here.

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So we have our orange
Nerds and our cherry Nerds.

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- Combination of Nerds

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that has not been
seen since the '80s.

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You can't go to your
neighborhood candy store

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and find the orange
and cherry variety.

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Now the moment of
truth, the combination.

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I love the orange.
I've missed it.

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I didn't realize that
I missed it 'til now.

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It starts super sweet,

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and then all of a
sudden it hits you

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like a battery, like ah.

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It's orange, but there's
another fruit behind it.

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It turns into fruit punch.

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Cherry and orange make
fruit punch. Who knew?

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I really do kind of feel like

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I've got a golden ticket today.

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This combination hasn't
been seen in decades,

00:09:36.455 --> 00:09:38.416
and it means a lot
to me to have you,

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to have the other Bob,

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have created something
that touched my life,

00:09:42.587 --> 00:09:44.255
that's still touching
people's lives.

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And I can't thank you enough.

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In the '80s, boxes of
Nerds weren't only produced

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for their functionality,
but they also served

00:09:54.348 --> 00:09:56.559
as being a fun thing
for kids to play with.

00:09:56.642 --> 00:09:59.353
So the business geniuses of
the day took that concept

00:09:59.437 --> 00:10:02.773
one step further with the most
popular video game character

00:10:02.898 --> 00:10:05.109
of all time, Pac-Man.

00:10:05.776 --> 00:10:09.572
The Japanese Pac-Man game
exploded into US arcades

00:10:09.655 --> 00:10:11.532
in October of 1980.

00:10:11.657 --> 00:10:17.413
Within a year of launch,
100,000 arcade games were sold,

00:10:17.538 --> 00:10:20.374
grossing a whopping $1 billion.

00:10:21.459 --> 00:10:24.670
Soon we got a cartoon,
chart-topping song

00:10:24.795 --> 00:10:26.422
called "Pac-Man Fever,"

00:10:26.547 --> 00:10:30.051
and even this original
package of Pac-Man candy

00:10:30.176 --> 00:10:31.886
which I've managed
to track down.

00:10:31.969 --> 00:10:34.555
What was awesome
was that the candy,

00:10:34.639 --> 00:10:38.059
made up of crunchy colored
Pac-Man heads and ghosts,

00:10:38.184 --> 00:10:41.103
were a candy and a toy in one,

00:10:41.228 --> 00:10:44.148
all for a bargain 39 cents.

00:10:44.273 --> 00:10:47.068
Pac-Man as a brand
has gone on to become

00:10:47.193 --> 00:10:49.737
one of the most
lucrative of all time,

00:10:49.820 --> 00:10:54.033
helping to earn its parent
company over $500 billion.

00:10:59.246 --> 00:11:01.624
In the 1980s, it seemed
like for the first time,

00:11:01.749 --> 00:11:03.793
kids really were in charge.

00:11:05.086 --> 00:11:07.213
We're not just
talking about Charles.

00:11:07.296 --> 00:11:09.423
With new advertising
laws in place,

00:11:09.590 --> 00:11:12.259
kids were marketed
to like never before,

00:11:12.426 --> 00:11:15.721
and spending their
allowances as a result.

00:11:15.846 --> 00:11:22.061
In 1984, kids' consumer spending
topped 4 billion a year,

00:11:22.186 --> 00:11:26.607
and continue to increase
by 35% every year

00:11:26.732 --> 00:11:28.484
for the rest of the decade.

00:11:31.320 --> 00:11:32.780
One place they could
drop their quarters

00:11:32.905 --> 00:11:35.700
set out to become the big
cheese in kids' entertainment.

00:11:37.284 --> 00:11:41.997
In 1977, Chuck E. Cheese was
created by Nolan Bushnell,

00:11:42.123 --> 00:11:46.252
who was also a co-founder of
the video game company Atari.

00:11:47.461 --> 00:11:49.296
Chuck E. Cheese took
the nation by storm

00:11:49.422 --> 00:11:52.842
because they had an
entirely original concept.

00:11:52.967 --> 00:11:55.720
They combined the
fun of an arcade

00:11:55.803 --> 00:12:00.015
with entertainment and the
ultimate kids' food, pizza.

00:12:00.141 --> 00:12:02.727
So get ready for a
trip down memory lane,

00:12:02.810 --> 00:12:04.437
because this grown-up is going

00:12:04.603 --> 00:12:06.564
to the place where a
kid could be a kid.

00:12:08.065 --> 00:12:10.609
I love that jacket.

00:12:10.735 --> 00:12:13.821
- These are actual Chuck
E. Cheese employee jackets.

00:12:13.946 --> 00:12:14.947
- Is that from the '80s?

00:12:15.072 --> 00:12:16.657
- Absolutely, a hundred percent.

00:12:16.782 --> 00:12:18.826
So we've got an
awesome collection.

00:12:18.951 --> 00:12:21.954
We've got an actual token
from every single year

00:12:22.079 --> 00:12:23.205
that they were minted

00:12:23.330 --> 00:12:26.250
since Chuck E. Cheese
was founded in 1977.

00:12:26.375 --> 00:12:28.419
This was everybody's
first currency.

00:12:29.628 --> 00:12:31.338
- Chuck E. Cheese's
winning combination

00:12:31.464 --> 00:12:34.091
of everything kids
love caught on fast,

00:12:34.175 --> 00:12:37.428
ballooning from seven
locations to over 200

00:12:37.595 --> 00:12:40.347
across America in
just three years.

00:12:41.766 --> 00:12:44.602
Kids' birthday parties
used to be backyard events

00:12:44.727 --> 00:12:47.730
with paper hats and pin
the tail on the donkey.

00:12:47.855 --> 00:12:51.233
But in the 1980s, parents
were making almost double

00:12:51.317 --> 00:12:53.527
the income they made
a decade earlier.

00:12:53.611 --> 00:12:56.697
Big businesses soon realized
there was money to be made

00:12:56.781 --> 00:12:58.240
in kids entertainment.

00:12:58.365 --> 00:13:01.160
And one provided
the ultimate place

00:13:01.285 --> 00:13:04.538
for parents to spend their
new found extra income.

00:13:10.044 --> 00:13:13.422
This location is one of only
a few Chuck E. Cheese's left

00:13:13.547 --> 00:13:15.466
that still has the full ensemble

00:13:15.591 --> 00:13:17.593
of original animatronic
characters

00:13:17.760 --> 00:13:19.553
from back in the '80s.

00:13:19.678 --> 00:13:22.723
Matt Daniel is in charge
of running the show.

00:13:22.807 --> 00:13:24.809
How long have these
guys been around?

00:13:24.934 --> 00:13:28.979
- This particular stage has
been here since the '80s,

00:13:29.104 --> 00:13:31.982
and then updated
in the early '90s.

00:13:32.107 --> 00:13:34.235
Jasper is the country dog.

00:13:34.401 --> 00:13:37.321
Pasqually the chef
here playing drums.

00:13:37.446 --> 00:13:40.324
He learned to play
beating on pots and pans.

00:13:40.449 --> 00:13:44.078
And then of course we've
got Chuck E. Cheese,

00:13:44.161 --> 00:13:45.830
the biggest mouse
in entertainment.

00:13:47.248 --> 00:13:48.499
But keeping kids happy

00:13:48.624 --> 00:13:51.919
involves a lot more than
putting on an entertaining show.

00:13:52.044 --> 00:13:53.462
What kid in the
'80s could say no

00:13:53.587 --> 00:13:55.714
to a delicious cheesy pizza?

00:13:55.798 --> 00:13:57.424
- We've dug into archives here
- Mm hmm.

00:13:57.466 --> 00:13:58.801
and we found some cool stuff.

00:13:58.926 --> 00:14:01.595
We have our actual theater
program, this is our menu.

00:14:01.762 --> 00:14:03.764
- It's interesting to
see what's changed,

00:14:03.889 --> 00:14:06.267
what you've retained,
what you haven't.

00:14:06.392 --> 00:14:08.644
The big seas combo?

00:14:08.769 --> 00:14:10.729
That one
featured linguica sausage.

00:14:10.855 --> 00:14:12.940
- Which is crazy to
see Portuguese sausage

00:14:13.065 --> 00:14:16.277
finding its way onto a pizza,

00:14:16.402 --> 00:14:18.571
and usually when you
hear Hawaiian anything,

00:14:18.696 --> 00:14:21.407
it's usually gonna be
pineapple and ham, but almonds?

00:14:21.532 --> 00:14:23.701
That's really interesting.

00:14:23.784 --> 00:14:25.953
I've eaten some pretty
crazy pizza combinations

00:14:26.078 --> 00:14:29.081
around the globe, but it
has never crossed my mind

00:14:29.164 --> 00:14:31.500
to put almonds on a pizza.

00:14:31.625 --> 00:14:33.335
- We wanted to make sure
that you had the opportunity

00:14:33.460 --> 00:14:35.588
to truly eat the '80s and
eat an '80s style pizza.

00:14:35.713 --> 00:14:37.006
So we're gonna bring
this back one day

00:14:37.131 --> 00:14:38.591
and one day only, just for you.

00:14:39.216 --> 00:14:40.968
Not only
are they remaking

00:14:41.093 --> 00:14:43.721
these '80s style pizzas for me,

00:14:43.804 --> 00:14:47.016
they're also dusting off
another '80s classic,

00:14:47.099 --> 00:14:50.895
one of the most addictive
games, just for little old me.

00:14:52.438 --> 00:14:56.233
You forget that this game
was ever an arcade game.

00:14:56.358 --> 00:14:57.776
- Yup.

00:14:57.943 --> 00:15:01.405
That's because Tetris's
popularity really exploded

00:15:01.530 --> 00:15:04.325
as the result of a
groundbreaking gaming product

00:15:04.450 --> 00:15:07.161
that fit right in the
palm of your hand.

00:15:07.286 --> 00:15:10.789
1989's Nintendo Game Boy.

00:15:10.956 --> 00:15:13.417
Tetris went from a
marginally successful

00:15:13.542 --> 00:15:15.461
arcade and home system game

00:15:15.586 --> 00:15:18.547
to the best selling one
in Game Boy history.

00:15:18.672 --> 00:15:21.884
By '96, Nintendo's
Game Boy and NES system

00:15:21.967 --> 00:15:26.305
had sold more than 20
million units worldwide.

00:15:26.430 --> 00:15:27.723
And thanks to the smartphone,

00:15:27.848 --> 00:15:31.060
Tetris has passed more
than 100 million downloads

00:15:31.143 --> 00:15:33.979
as it entertains a whole
new generation of fans.

00:15:34.980 --> 00:15:35.814
Oh no, no!

00:15:37.107 --> 00:15:39.652
Oh no.

00:15:45.032 --> 00:15:48.243
Thanks the generosity of the
two gentlemen in front of me

00:15:48.327 --> 00:15:50.287
and everyone in that kitchen,

00:15:50.454 --> 00:15:53.832
I am going to get a
chance to try two pizzas

00:15:53.958 --> 00:15:57.711
that have not been seen
nor made since the 1980s,

00:15:57.836 --> 00:16:00.047
right here in the
Pizza Time Theater.

00:16:01.882 --> 00:16:03.217
All right.

00:16:03.300 --> 00:16:05.219
- Oh nice.
- Look at that.

00:16:05.386 --> 00:16:06.637
- That's what I'm talking about.

00:16:06.762 --> 00:16:09.807
First up is the Big Seas Combo,

00:16:09.932 --> 00:16:12.309
which is an '80s
style supreme pizza

00:16:12.434 --> 00:16:14.728
that features a
Portuguese sausage

00:16:14.853 --> 00:16:18.524
unavailable at Chuck E.
Cheese today called linguica.

00:16:18.607 --> 00:16:21.735
This super tasty but seldom
used delicacy is known for

00:16:21.860 --> 00:16:25.072
its heavy notes of paprika,
chilies, and garlic.

00:16:25.239 --> 00:16:27.866
That's so, so good.

00:16:27.992 --> 00:16:31.996
I think the linguica is maybe
the factor that makes it

00:16:32.121 --> 00:16:34.039
such a pronounced difference.

00:16:34.123 --> 00:16:37.084
There's a more like chewy
substantial meaty note,

00:16:37.209 --> 00:16:39.003
a little bit spicier.

00:16:39.128 --> 00:16:40.796
This is a really solid pizza.

00:16:47.594 --> 00:16:51.557
The next and final '80s only
pizza I have left to try

00:16:51.682 --> 00:16:54.143
is the one with an
ingredient I have never seen,

00:16:54.268 --> 00:16:56.437
much less had on a pizza.

00:16:56.562 --> 00:16:58.272
So how did almonds get on here?

00:16:58.397 --> 00:16:59.732
Truth is it's a mystery.

00:16:59.857 --> 00:17:01.650
Some suggest it may
have been an accident.

00:17:01.775 --> 00:17:03.610
Others say they may
have gotten inspiration

00:17:03.736 --> 00:17:05.821
from something
they saw in Hawaii.

00:17:07.031 --> 00:17:10.284
A chance to try something that
hasn't been made in decades,

00:17:10.451 --> 00:17:11.618
won't be made again,

00:17:11.744 --> 00:17:14.288
and it's crazy with all
the pizza I've eaten,

00:17:14.413 --> 00:17:15.914
especially coming from New York,

00:17:16.040 --> 00:17:18.208
I have never had almonds
on the pizza at all.

00:17:25.799 --> 00:17:28.927
Mad at myself, because
I've been saying bad things

00:17:29.053 --> 00:17:30.345
about pineapple on pizza.

00:17:30.471 --> 00:17:32.765
So good, and it's interesting,

00:17:32.890 --> 00:17:36.226
'cause it almost takes on the
flavor of like a proper pie,

00:17:36.351 --> 00:17:38.562
like the pineapple
and the almonds,

00:17:38.687 --> 00:17:40.397
and the creaminess of the cheese

00:17:40.481 --> 00:17:42.274
make it taste kind
of like a pastry.

00:17:42.441 --> 00:17:43.859
- We gotta stop you.

00:17:43.984 --> 00:17:45.736
We have a very special
guest that came to visit.

00:17:45.861 --> 00:17:46.403
- What?

00:17:46.570 --> 00:17:47.780
Oh my God!

00:17:47.905 --> 00:17:49.448
Oh my God, I didn't
see you come.

00:17:49.573 --> 00:17:51.617
Thank you so much for coming.

00:17:51.784 --> 00:17:53.702
Getting chance to
slip back in time

00:17:53.786 --> 00:17:56.038
and sample these long-lost pies

00:17:56.121 --> 00:17:59.875
with a little love from
Chuck E. Cheese himself

00:17:59.958 --> 00:18:02.461
was kind of like an
'80s dream come true.

00:18:02.586 --> 00:18:03.962
Thank you so much.

00:18:04.129 --> 00:18:06.632
On behalf of me and
every kid from the '80s.

00:18:09.218 --> 00:18:11.386
The 1980s were a great time

00:18:11.553 --> 00:18:13.847
to get into the business
of making kids happy,

00:18:13.931 --> 00:18:16.225
whether by bringing
a carnival atmosphere

00:18:16.391 --> 00:18:19.019
into a pizza place
like Chuck E. Cheese

00:18:19.103 --> 00:18:21.396
or creating a carnival
of flavors in your mouth

00:18:21.522 --> 00:18:24.566
like those classic
Nerds combinations.

00:18:24.691 --> 00:18:26.568
I really thought some
of those great tastes

00:18:26.652 --> 00:18:28.904
from my childhood
were gone forever,

00:18:28.987 --> 00:18:31.115
but it's good to know that
there are still folks around

00:18:31.240 --> 00:18:33.200
who guard the secrets that

00:18:33.283 --> 00:18:35.619
made our '80s taste buds sing.