WEBVTT 00:00:30.640 --> 00:00:33.400 The Pirate Bay trial begins today in Stockholm. 00:00:33.480 --> 00:00:36.280 The three founders, accused by the entertainment industry 00:00:36.360 --> 00:00:40.120 of costing thousands of jobs due to illegal downloading, 00:00:40.200 --> 00:00:43.680 will appear in court charged with copyright infringement. 00:00:44.880 --> 00:00:47.520 Where does this story actually start? 00:00:47.600 --> 00:00:53.480 When Daniel Ek, some kid from Rågsved suddenly created a music player? 00:00:53.560 --> 00:00:56.400 Or does it go further back in time? 00:00:56.480 --> 00:00:58.880 To the chaos of the early 2000s, 00:00:58.960 --> 00:01:01.960 in the fear and disorder of a music industry in crisis? 00:01:02.040 --> 00:01:06.360 An industry that for decades had a turnover of 20 billion SEK a year... 00:01:06.440 --> 00:01:09.040 But one that was now it's on its knees... 00:01:09.640 --> 00:01:12.800 thanks to three brats and a server. 00:01:12.880 --> 00:01:18.600 Don't stop Pirate Bay! 00:01:18.680 --> 00:01:21.320 Show some respect for * sake! 00:01:21.400 --> 00:01:23.280 Don't stop Pirate Bay! 00:01:23.280 --> 00:01:23.360 Despicable! 00:01:24.360 --> 00:01:26.880 It's * ruined now, I can't believe this shit. 00:01:29.120 --> 00:01:30.880 Should be a courthouse, not a * gauntlet. 00:01:30.880 --> 00:01:31.720 Should be a courthouse, not a * gauntlet. 00:01:31.800 --> 00:01:34.720 I know, but focus on the trial for now. 00:01:34.800 --> 00:01:37.040 Do you want the good news or the bad news? 00:01:37.120 --> 00:01:40.600 Bad news? Really? Hell, the trial hasn't even begun yet. 00:01:41.160 --> 00:01:45.440 The defense asked for half of the charges to be dropped. I just got the news. 00:01:46.320 --> 00:01:47.640 We have to win this trial. 00:01:47.680 --> 00:01:49.440 We can win. We will. 00:01:49.520 --> 00:01:52.720 Okay, good. What's the good news? 00:01:52.800 --> 00:01:56.560 The good news is that actually, all three are here. 00:01:56.640 --> 00:01:58.920 I'm here with Peter Sunde, 00:01:59.000 --> 00:02:01.400 the charismatic spokesperson for Pirate Bay. 00:02:01.480 --> 00:02:06.720 Can you share any details about Pirate Bay? 00:02:07.920 --> 00:02:09.680 This whole process is a charade. 00:02:09.800 --> 00:02:14.120 This trial is a sham. It's a joke. We're just scapegoats. 00:02:14.200 --> 00:02:17.160 We are just part of this media spectacle 00:02:17.840 --> 00:02:21.760 to satisfy corrupt politicians and greedy music executives. 00:02:22.480 --> 00:02:25.000 Per Sundin and the record companies, 00:02:25.080 --> 00:02:26.760 they try to blame all this on us, 00:02:26.840 --> 00:02:31.200 but it's their overpricing of CDs that made this happen in the first place. 00:02:31.760 --> 00:02:34.680 Because nobody wants to pay for something they can get for free. 00:02:35.440 --> 00:02:39.120 So when we win, all the music industry's secrets will be revealed 00:02:39.800 --> 00:02:41.880 and a new dawn can begin. Thank you! 00:03:07.840 --> 00:03:09.840 Don't make me do this. 00:03:09.880 --> 00:03:11.560 I have no other choice. 00:03:13.440 --> 00:03:15.320 I know these people. 00:03:15.520 --> 00:03:20.360 I know their families. I'm godfather to some of their kids. 00:03:21.360 --> 00:03:26.640 Listen, Per. CD sales are down 20%. 00:03:27.280 --> 00:03:29.640 Even here in New York we are firing. 00:03:30.240 --> 00:03:32.720 For Christ's sake, it's not the '50s anymore. 00:03:32.960 --> 00:03:34.760 They'll get a new job. 00:03:45.640 --> 00:03:47.080 I'm afraid I have to let you go. 00:03:54.520 --> 00:03:59.320 I wish there was another way for this. 00:04:08.880 --> 00:04:10.120 I'm really sorry about this. 00:04:13.360 --> 00:04:15.840 It's from high up, I'm sorry. 00:04:36.000 --> 00:04:38.400 - Hello. - Yes, it's Per Sundin here. 00:04:39.080 --> 00:04:43.440 The Americans will take Sweden to the WTO if we don't do more to protect copyright. 00:04:43.520 --> 00:04:46.720 I know. American officials came here today. 00:04:46.800 --> 00:04:48.160 Do something then, damn it! 00:04:48.240 --> 00:04:52.120 If we don't shut them down soon, there won't be any industry left to save. 00:05:00.280 --> 00:05:02.320 Police! Get down! 00:05:03.040 --> 00:05:05.240 Police! Get down! Police! 00:05:05.240 --> 00:05:07.960 Get down! Hands behind your back! 00:05:23.600 --> 00:05:28.080 Gottfrid Svartholm, you are under arrest for copyright infringement. 00:05:28.160 --> 00:05:32.200 Fredrik Neij, you are under arrest for copyright infringement. 00:05:38.000 --> 00:05:39.000 Two days. 00:05:39.920 --> 00:05:44.520 Your raid kept Pirate Bay offline for just two days. 00:05:45.280 --> 00:05:48.480 Right? And Peter Sunde, what the hell happened to him? 00:05:49.280 --> 00:05:53.720 Someone tipped him off that we were on our way and he backed up all the torrents. 00:05:54.800 --> 00:05:59.120 Then he found a new location where he can continue to keep the site running. 00:05:59.200 --> 00:06:02.560 Holland, out of reach of the Swedish police. 00:06:02.640 --> 00:06:04.320 Those guys are * crooks. 00:06:04.960 --> 00:06:07.640 It makes our legal system look like a goddamn joke. 00:06:09.000 --> 00:06:11.480 They're laughing at you, Pontén. You get that, right? 00:06:11.560 --> 00:06:14.200 You gotta find something to charge them with. 00:06:14.280 --> 00:06:15.280 You know what? 00:06:16.440 --> 00:06:19.760 The traffic to Pirate Bay doubled after the raid. 00:06:22.280 --> 00:06:23.120 What? 00:06:23.200 --> 00:06:27.480 Yeah. We did them a favor. 00:06:47.320 --> 00:06:49.000 - Hey Billy. - Hey. 00:07:15.840 --> 00:07:17.240 Are you ready? 00:07:18.000 --> 00:07:20.840 No. Jesus Christ! 00:07:20.880 --> 00:07:22.440 You're kidding me! 00:07:28.680 --> 00:07:30.120 While I can understand that the music industry... 00:07:30.160 --> 00:07:34.200 Come on, it's just a barbecue. It might be nice to think about something else. 00:07:34.280 --> 00:07:36.960 ...a whole generation of young people 00:07:37.040 --> 00:07:39.200 just because they download songs. 00:07:39.280 --> 00:07:40.520 That'd be absurd. 00:07:40.600 --> 00:07:44.120 It's about making culture accessible... 00:07:45.880 --> 00:07:50.320 If things are getting that bad, maybe it's time to do something else? 00:07:50.400 --> 00:07:54.320 I'm 44 years old, what the hell would I do? 00:07:54.800 --> 00:07:56.600 You can do a lot. 00:07:56.880 --> 00:08:00.680 I mean, maybe you should invest in the internet like everyone else. 00:08:00.760 --> 00:08:04.520 The Internet? Jesus * Christ. 00:08:04.600 --> 00:08:07.680 Well I mean, I'm just saying. 00:08:28.320 --> 00:08:30.320 Try to have a good time Per. 00:08:30.400 --> 00:08:34.840 And maybe forget about everything else tonight. Okay? 00:08:42.320 --> 00:08:44.200 - Hey! - Hello! 00:08:44.280 --> 00:08:46.800 - Flowers for the hostess. - Good to see you! 00:08:46.880 --> 00:08:49.280 Good to be here! You look so good! 00:08:49.360 --> 00:08:50.920 - My husband... - Hi, Per. It's nice to meet you. 00:08:51.440 --> 00:08:51.960 What an amazing house! 00:08:52.120 --> 00:08:53.840 So, what do y'all 00:08:53.920 --> 00:08:54.360 want to drink? 00:08:54.360 --> 00:08:58.480 We have white, prosecco, and... yeah! 00:08:58.560 --> 00:09:01.680 My wife has made a fantastic mojito. 00:09:02.280 --> 00:09:04.480 - Right! - There you go. 00:09:04.640 --> 00:09:08.160 Greta told me you work in the music business, right? 00:09:08.240 --> 00:09:11.480 - Yeah, that's right. - I wanna show you something. 00:09:13.040 --> 00:09:17.040 - These bad boys, custom made. - Yeah. 00:09:17.120 --> 00:09:19.320 They're really nice, wow. 00:09:19.400 --> 00:09:21.480 Eight inch woofer, check it out. 00:09:26.600 --> 00:09:27.640 Great sound! 00:09:27.720 --> 00:09:28.880 300 Watts! 00:09:29.520 --> 00:09:32.760 So basically, your neighbor's worst nightmare. 00:09:32.840 --> 00:09:35.480 Yeah, I can imagine. 00:09:35.560 --> 00:09:37.280 Okay. 00:09:37.360 --> 00:09:39.280 Shitty download from Pirate Bay. 00:09:39.320 --> 00:09:40.440 Sorry. 00:09:40.520 --> 00:09:41.520 From Pirate Bay? 00:09:42.040 --> 00:09:45.800 Everyone's doing it now. 00:09:45.880 --> 00:09:47.000 They are? 00:09:47.080 --> 00:09:51.600 Okay, listen. The thing is I've paid so damn much for music over the years. 00:09:52.200 --> 00:09:53.720 You have? 00:09:54.360 --> 00:09:56.000 Ok look... 00:09:56.080 --> 00:09:58.640 - What was your name? - Mats. 00:09:58.720 --> 00:10:01.080 You work as a corporate lawyer, right? 00:10:01.680 --> 00:10:02.520 Yeah, that's right. 00:10:02.600 --> 00:10:06.080 Yes, exciting. "The Swedish Parliament". 00:10:06.160 --> 00:10:08.520 - This looks like an exciting read. - What are you doing? 00:10:08.600 --> 00:10:09.520 What am I doing? 00:10:09.600 --> 00:10:11.760 I'm just stealing some of your work. 00:10:11.840 --> 00:10:12.200 I figure you stealing my work, so should be... 00:10:12.200 --> 00:10:13.880 - Hey, wait a minute, you can't... - No! 00:10:13.960 --> 00:10:17.280 You know, I paid so damn much for lawyers over the years, 00:10:17.360 --> 00:10:19.280 I think you can afford to give me this, right. 00:10:20.240 --> 00:10:21.160 Give me my stuff. 00:10:21.240 --> 00:10:22.240 Your stuff? 00:10:22.680 --> 00:10:23.680 What about mine? 00:10:24.520 --> 00:10:26.320 And the artists' stuff? 00:10:26.400 --> 00:10:32.680 You know, it's because of people like you, that I had to fire 60 employees lately. 00:10:32.680 --> 00:10:36.280 fancy * speakers that they pay just about any amount of money for. 00:10:36.880 --> 00:10:38.080 But the music? 00:10:38.080 --> 00:10:40.160 You're not gonna * paying for that? 00:10:44.960 --> 00:10:47.320 I apologized, what else do you want me to do? 00:10:47.400 --> 00:10:49.720 Do you understand how humiliating that was? 00:10:49.800 --> 00:10:53.600 He was a * idiot. People like him are destroying my industry. 00:10:53.680 --> 00:10:55.560 No, Per. You're doing that. 00:10:56.680 --> 00:11:00.200 What? Come on, Karin. Billy. 00:11:01.640 --> 00:11:04.920 I don't see how I could have handled it any other way. I really don't. 00:11:05.000 --> 00:11:06.560 - You don't, really? - No. 00:11:07.280 --> 00:11:12.200 I didn't marry an angry guy who's always yelling about the demise of music. 00:11:12.280 --> 00:11:15.800 You used to be able to laugh at yourself. And your business. You used to tell me 00:11:15.880 --> 00:11:19.680 the whole music industry was a nest of thieves that could fall apart at any time. 00:11:19.720 --> 00:11:22.000 Yeah, but when it happens in my life, it's not that funny. 00:11:22.040 --> 00:11:25.280 Yeah, but those people at the party, they're not the bad guys. 00:11:25.360 --> 00:11:30.040 They're not criminals. They're ordinary people doing what everyone else is doing. 00:11:31.600 --> 00:11:35.480 People have chosen Pirate Bay Per, you have to accept it, 00:11:35.560 --> 00:11:37.840 and find a way to make it work. 00:11:38.960 --> 00:11:40.560 So we can start living again. 00:11:54.120 --> 00:11:57.320 First it was just an idea, then it was a website. 00:11:58.440 --> 00:11:59.840 But now we're a movement. 00:12:02.920 --> 00:12:04.160 And for every day... 00:12:04.240 --> 00:12:07.280 Every day that we stand up to them, the authorities begin to realize 00:12:07.360 --> 00:12:09.000 that we are unstoppable. 00:12:11.680 --> 00:12:13.760 You know what we're doing right now? 00:12:14.600 --> 00:12:15.800 We're making history. 00:12:19.000 --> 00:12:21.480 And can you guess... 00:12:21.560 --> 00:12:24.480 Can you guess who the heroes of this story are? 00:12:26.160 --> 00:12:29.720 And can you guess who the idiots of this story are? 00:12:50.920 --> 00:12:51.960 Peter Sunde. 00:12:52.040 --> 00:12:55.560 Yes, hello, this is Per Sundin. CEO of Sony Music. 00:12:57.040 --> 00:13:01.640 - How did you get this number? - You got a tip about a raid. 00:13:01.720 --> 00:13:03.600 I got a tip about a phone number. 00:13:03.680 --> 00:13:06.640 Okay, listen, I want to talk to you. 00:13:06.720 --> 00:13:08.280 You want to talk? 00:13:09.440 --> 00:13:11.600 After all you've done to shut us down? 00:13:11.680 --> 00:13:14.480 After your little * talks with the prosecutor? 00:13:15.280 --> 00:13:19.920 You thought we didn't know, didn't you? Okay. You know what? * you. 00:13:37.000 --> 00:13:39.040 - Hello. - Hello, don't hang up. 00:13:39.120 --> 00:13:41.560 You know why you guys should talk to me? 00:13:41.640 --> 00:13:45.720 Because I'm calling you to tell you that... we get it. 00:13:46.320 --> 00:13:48.560 We get it, okay? I get it. 00:13:48.640 --> 00:13:53.880 Every household in Sweden has Pirate Bay, I get it. So you have won. Okay? 00:13:55.080 --> 00:13:58.640 So now you can either carry on 00:13:58.720 --> 00:14:01.760 with your little war or you come to my office, and... 00:14:01.840 --> 00:14:06.640 we'll have a meeting and we'll talk and see if we can work something out. 00:14:10.360 --> 00:14:13.000 No. You come to us. 00:15:58.920 --> 00:16:01.400 Have you heard of the Streisand effect? 00:16:01.480 --> 00:16:02.640 - No. - Alright. 00:16:02.720 --> 00:16:04.280 Barbra Streisand. 00:16:04.400 --> 00:16:07.720 She wanted to block a photo of her house, 00:16:07.760 --> 00:16:10.160 which led to it spreading all over the internet. 00:16:12.200 --> 00:16:14.840 That's kind of what you do with file sharing. 00:16:15.960 --> 00:16:19.720 Every time you try to crush us, we get stronger. 00:16:20.680 --> 00:16:22.440 There must be a middle ground right? 00:16:24.000 --> 00:16:27.040 - Between us? - Yeah, something needs to change. 00:16:27.120 --> 00:16:30.600 Yes. So if you stop working against us, 00:16:31.400 --> 00:16:33.680 we can put all the focus on the website. 00:16:34.600 --> 00:16:35.960 Pirate Bay would explode. 00:16:36.480 --> 00:16:39.080 Your artists would reach the public in a way they never had before. 00:16:39.120 --> 00:16:41.520 You'd make so much money on merch and 00:16:41.600 --> 00:16:45.000 touring, you probably wouldn't even miss your * record revenues. 00:16:45.080 --> 00:16:48.880 What about your money? That you earn? Who gets a share of that? 00:16:49.400 --> 00:16:50.240 What? 00:16:50.320 --> 00:16:54.160 You have ads all over the * website. It's clear as hell you're making money. 00:16:54.720 --> 00:16:57.400 Maybe together, we could find a way to compensate the artists. 00:16:57.480 --> 00:16:58.560 Forget it. 00:17:00.440 --> 00:17:06.360 There's no * logic to this. Your users are stealing our work. 00:17:07.000 --> 00:17:09.520 Don't you think the artists should get paid? 00:17:09.600 --> 00:17:11.480 We are creating a new world. 00:17:11.560 --> 00:17:15.360 Without any * gatekeepers, where people are free to share whatever 00:17:15.440 --> 00:17:18.520 - they want, whether it's ideas or... - Yeah, okay. But it ruins people's work! 00:17:18.560 --> 00:17:20.000 It destroys people's lives. 00:17:20.800 --> 00:17:23.160 This is their livelihood. 00:17:23.240 --> 00:17:24.520 And you just take it. 00:17:25.240 --> 00:17:28.160 And so you think that we're just gonna let it pass or what? 00:17:28.240 --> 00:17:32.120 Because you got some idea about some great * utopia. 00:17:32.200 --> 00:17:35.520 Who are just gonna crawl into a * hole and die, 00:17:35.600 --> 00:17:36.840 because you want it that way. 00:17:39.080 --> 00:17:42.120 What about the creators? How do you intend to deal with them? 00:17:44.840 --> 00:17:49.040 Every time that I hear you babbling on, 00:17:49.120 --> 00:17:51.640 I'm reminded of how * important this work we do is. 00:17:51.720 --> 00:17:56.120 We're creating a new world where we decide the value of what we do. 00:17:56.720 --> 00:18:01.120 With every download from Pirate Bay, we move one step closer to that reality. 00:18:02.160 --> 00:18:04.480 And when you, and your little * industry, 00:18:04.560 --> 00:18:07.480 have collapsed and everything you love has died, 00:18:09.280 --> 00:18:10.640 then I'll know I've done my job. 00:18:50.280 --> 00:18:51.480 Hey, buddy. 00:19:07.200 --> 00:19:08.240 What's that? 00:19:09.280 --> 00:19:11.000 Um... YouTube. 00:19:11.080 --> 00:19:12.840 What do you do on there? 00:19:12.920 --> 00:19:14.800 Watch videos and stuff. 00:19:17.000 --> 00:19:19.760 People who have recorded and uploaded their own videos? 00:19:19.840 --> 00:19:20.960 Yeah, pretty much. 00:19:21.640 --> 00:19:22.560 Look at this. 00:19:22.640 --> 00:19:24.760 Yeah? I see. Cool. 00:19:25.440 --> 00:19:26.600 Pirate Bay? 00:19:27.400 --> 00:19:28.680 Mhm. 00:19:28.760 --> 00:19:30.480 How long have you been doing this? 00:19:31.960 --> 00:19:35.200 - Maybe two years. - Two? Why's that? 00:19:37.160 --> 00:19:41.600 It's just, all the music you want is there. It's really awesome. 00:19:41.680 --> 00:19:44.680 The fact that the artists don't get paid, you don't have a problem with that? 00:19:44.720 --> 00:19:47.200 That's really not the point, you don't understand. I mean... 00:19:47.280 --> 00:19:48.800 they have the biggest site. 00:19:49.560 --> 00:19:53.040 All the music in the world, everything you can think of, at your fingertips. 00:19:53.960 --> 00:19:57.320 I guess that's pretty cool. 00:19:57.400 --> 00:19:59.160 You just type in what you want... 00:20:01.200 --> 00:20:02.480 - Bobbi T. - Yeah. 00:20:02.560 --> 00:20:06.000 She doesn't even have a record deal, but she's still here. 00:20:06.080 --> 00:20:08.200 She's creating a fanbase on Pirate Bay. 00:20:08.280 --> 00:20:10.040 - Bobbi T? - Yeah. 00:20:10.080 --> 00:20:11.040 How many people are listening to her today? 00:20:11.120 --> 00:20:12.040 Yeah, here. 95. 00:20:12.120 --> 00:20:14.360 Yeah. I'll be damned. 00:20:18.520 --> 00:20:19.640 Yeah, it's Sundin. 00:20:19.720 --> 00:20:20.840 Turn on the TV. 00:20:23.400 --> 00:20:25.200 I hope you are satisfied. 00:20:25.280 --> 00:20:27.760 But if you lose, your company will never recover. 00:20:28.600 --> 00:20:34.040 Prosecutors have told us that charges will be brought against Pirate Bay 00:20:35.080 --> 00:20:39.640 The three defendants who have contested charges are expected to appear in court. 00:20:41.520 --> 00:20:42.520 Karin! 00:20:44.480 --> 00:20:45.920 - What's up? - You hear that? 00:20:46.000 --> 00:20:49.320 Now the prosecutor has decided to take Pirate Bay to court. 00:20:49.400 --> 00:20:51.000 Copyright infringement. 00:20:52.000 --> 00:20:54.120 - Okay. - So they'll * get it now. 00:20:54.200 --> 00:20:56.640 Dad, are you kidding? 00:20:56.720 --> 00:21:00.280 Two minutes ago, I was explaining their site to you. What happened? 00:21:00.360 --> 00:21:04.160 But this is about the law, about right and wrong. 00:21:05.040 --> 00:21:08.240 They're common thieves. 00:21:10.560 --> 00:21:11.760 Look... 00:21:14.600 --> 00:21:16.000 Look at this. 00:21:16.200 --> 00:21:20.800 This is both a work of art and craftsmanship. 00:21:21.320 --> 00:21:24.800 Someone recorded that, mixed it and produced it. 00:21:25.000 --> 00:21:28.040 Packaged it, designed it and then sold it. 00:21:28.800 --> 00:21:33.400 You and your generation need to understand that this has actual value. 00:21:33.480 --> 00:21:37.240 You just sit in front of the computer and play pointless video games all day. 00:21:37.360 --> 00:21:38.520 Pointless games? 00:21:38.600 --> 00:21:40.320 Well, you get what I mean. 00:21:48.360 --> 00:21:50.880 I'm right, you know it. 00:21:52.440 --> 00:21:55.640 I'm right. Tell him. 00:22:29.520 --> 00:22:31.520 Yes! Yes, I did. It's great, she's got something. 00:22:31.600 --> 00:22:34.600 - I know. - Have you booked us for a live gig? 00:22:34.680 --> 00:22:36.560 No, but I'll get on it. 00:22:36.640 --> 00:22:37.840 Good. 00:22:37.920 --> 00:22:40.520 And Daniel Ek wants a meeting. 00:22:41.480 --> 00:22:43.920 Daniel Ek? Who the hell is that? 00:22:44.000 --> 00:22:47.520 He has started a streaming service, Spotify. 00:22:48.480 --> 00:22:49.480 No. Not right now. 00:22:50.760 --> 00:22:51.680 Okay. 00:22:51.760 --> 00:22:55.560 And your wife has called. She's made a reservation at Peo's. Seven o'clock. 00:22:55.560 --> 00:22:55.640 And your wife has called. She's made a reservation at Peo's. Seven o'clock. 00:23:01.520 --> 00:23:02.920 Do you want some wine? 00:23:03.000 --> 00:23:04.160 Yes. 00:23:14.080 --> 00:23:15.960 You're a little hard on William. 00:23:21.200 --> 00:23:25.000 Yeah I know. I know it's... 00:23:26.920 --> 00:23:28.040 Sorry. 00:23:28.920 --> 00:23:31.280 You said his whole culture was crap. 00:23:31.360 --> 00:23:33.320 No, I didn't say it like that, did I? 00:23:33.400 --> 00:23:37.240 Come on Per. You used to be a teenager. 00:23:37.960 --> 00:23:39.800 You know what it's like to have your own thing. 00:23:40.000 --> 00:23:42.920 You're proud of doing what you love at that age. 00:23:43.000 --> 00:23:49.160 True, but... I used to be proud of something I created. 00:23:49.240 --> 00:23:50.240 Mh. 00:23:50.720 --> 00:23:54.120 Not just stealing from others that do these things. 00:23:55.000 --> 00:23:58.080 Think about it, our parents... 00:23:58.160 --> 00:24:01.160 How did they feel when the punk thing happened? 00:24:03.480 --> 00:24:06.080 We loved it, to upset our parents. 00:24:06.160 --> 00:24:07.040 Yeah. 00:24:07.120 --> 00:24:10.800 We loved that what we did shock them. 00:24:11.440 --> 00:24:12.840 Yeah. 00:24:17.360 --> 00:24:18.400 I remember... 00:24:19.840 --> 00:24:23.680 if someone shut a door on you, you'll always find a new door. 00:24:26.280 --> 00:24:29.200 That's one of the reasons I fell for you. 00:24:29.280 --> 00:24:30.280 Really? 00:24:31.600 --> 00:24:34.640 You saw opportunities, not limitations. 00:24:37.400 --> 00:24:38.960 Don't be so damn old, Per. 00:24:42.000 --> 00:24:44.080 This is Daniel Ek. He's one wanted to meet you. 00:24:44.160 --> 00:24:47.640 I wanted to talk to you because I know how to save the music industry. 00:24:47.720 --> 00:24:49.360 Okay. 00:24:49.520 --> 00:24:50.680 Sure, good night. 00:24:50.760 --> 00:24:52.720 You understand that something needs to change 00:24:52.800 --> 00:24:54.480 and we have something, it's a music player. 00:24:55.280 --> 00:24:57.040 Are you planning to run a demo here on the street? 00:24:57.080 --> 00:24:59.520 This isn't like anything you've ever seen before. 00:24:59.600 --> 00:25:01.400 We're talking free music on a whole new level. 00:25:01.440 --> 00:25:05.040 - Design, intelligence, quality... - Wait. 00:25:05.120 --> 00:25:06.560 What did you say? 00:25:07.840 --> 00:25:09.840 - Well, I... - You said free music. 00:25:10.960 --> 00:25:12.760 Who the * do you think you are? 00:25:12.840 --> 00:25:15.000 - Music can never be free! - I wanted to talk to you... 00:25:16.320 --> 00:25:20.160 It's not some * plastic toy you get in a cereal box. 00:25:20.240 --> 00:25:22.280 - Yeah, I know but... - No! Music. 00:25:22.360 --> 00:25:24.520 Do you know what that is? It's art. 00:25:27.400 --> 00:25:29.480 I'm not at all interested in that. 00:25:31.840 --> 00:25:32.840 Understand? 00:25:34.520 --> 00:25:35.680 Good night. 00:25:52.160 --> 00:25:53.760 What a * clown! 00:25:55.320 --> 00:25:58.960 How many * 20-year-olds are out there, try to destroy our industry? 00:26:02.200 --> 00:26:04.120 What did you think of the gig? 00:26:06.040 --> 00:26:08.080 Well, it was... 00:26:08.160 --> 00:26:09.840 It was good. 00:26:09.920 --> 00:26:11.560 It was damn good. 00:26:14.040 --> 00:26:15.760 We'll sign her, right? 00:26:15.840 --> 00:26:18.880 Yeah. I think so. 00:26:20.040 --> 00:26:21.040 Good. 00:26:24.680 --> 00:26:26.720 Do you think I'm getting... 00:26:28.960 --> 00:26:30.120 kind of old? 00:26:34.920 --> 00:26:36.400 You're 44. 00:26:38.760 --> 00:26:40.520 Yes, I'm aware. 00:26:40.600 --> 00:26:43.240 That was a diplomatic answer? 00:26:44.600 --> 00:26:47.840 This streaming guy, how the hell did he know I was at the gig? 00:26:49.040 --> 00:26:51.280 - Someone must have told him. - Yeah. 00:26:53.360 --> 00:26:54.400 What for? 00:26:55.600 --> 00:27:00.000 Because I've seen it. I've seen how good it is. 00:27:25.200 --> 00:27:26.520 Bobbi. 00:27:26.600 --> 00:27:28.480 - Hey! - Hi! 00:27:28.560 --> 00:27:31.080 Welcome, it's great that you could come. 00:27:31.640 --> 00:27:34.440 It was great, you have your own sound. 00:27:35.200 --> 00:27:37.200 That's why we asked you to come to the studio... 00:27:37.880 --> 00:27:41.480 Today, so we can try out some ideas. If you're comfortable with that? 00:27:42.280 --> 00:27:43.320 Are you kidding? 00:27:43.400 --> 00:27:44.560 Of course. 00:27:46.480 --> 00:27:50.480 Well, times are tough, but we... We must dare to be brave. 00:27:51.640 --> 00:27:54.640 Back awesome artists like you and make music that we love. 00:27:55.360 --> 00:27:57.000 Thanks, I... 00:27:57.080 --> 00:27:59.440 Here's our lawyer. She's put together a... 00:27:59.520 --> 00:28:01.320 - Hello, Sandra. - Hi. Bobbi. Hi. 00:28:01.400 --> 00:28:06.280 ...an agreement that you can look at if you want. So you know what... 00:28:06.360 --> 00:28:08.680 I don't know how to thank you. 00:28:10.360 --> 00:28:13.360 My mom is never going to believe this. 00:28:13.440 --> 00:28:17.400 It's what we do. "Making dreams come true." 00:28:18.000 --> 00:28:19.280 Shall we go? 00:28:19.360 --> 00:28:20.360 Yeah. 00:28:22.800 --> 00:28:24.360 She's a damn star. 00:28:24.440 --> 00:28:25.520 Mh. 00:28:27.440 --> 00:28:29.480 Hey, when's that guy coming? 00:28:30.520 --> 00:28:31.760 He's here. 00:28:35.760 --> 00:28:36.800 Right. 00:28:37.400 --> 00:28:41.240 I want to apologize for the other night. I could have handled it better. 00:28:41.320 --> 00:28:44.200 - No, it's alright. I survived. - Okay, that's good. 00:28:44.280 --> 00:28:46.520 Thanks for coming. We've been looking forward to it. 00:28:46.600 --> 00:28:49.560 Yes, likewise. What a studio! Really cool. 00:28:49.640 --> 00:28:51.360 Maybe you've heard of ABBA? 00:28:51.440 --> 00:28:52.800 - Here? - Yeah, exactly. 00:28:52.880 --> 00:28:54.320 - Really? - Mhm, yeah. 00:28:55.440 --> 00:28:56.920 - Okay, so... - Yeah? 00:28:57.000 --> 00:28:58.600 That thing, can you show it to me? 00:28:58.680 --> 00:29:00.160 - Yes, absolutely. - Great. 00:29:00.920 --> 00:29:04.320 As I said to you last time in some frustration, 00:29:05.160 --> 00:29:08.120 I'm pretty sick of this idea of free music. 00:29:09.400 --> 00:29:12.640 But sorry, yeah, so do your thing. 00:29:12.720 --> 00:29:15.840 I promised Steffi I'd behave myself, so... 00:29:17.400 --> 00:29:17.960 Let's go. 00:29:17.960 --> 00:29:18.160 Okay. 00:29:21.080 --> 00:29:25.760 - It looks nice. - Yes. Music is beautiful. 00:29:25.840 --> 00:29:28.360 Everything that is being created in this room is art. 00:29:28.440 --> 00:29:32.000 And I want where you go to play the songs to be just as special. 00:29:32.080 --> 00:29:33.880 That's why we created Spotify. 00:29:33.960 --> 00:29:38.760 We have no interest in letting the future destroy the past, 00:29:38.840 --> 00:29:42.160 but we do want to take the past and combine it with something new. 00:29:42.240 --> 00:29:46.360 The solo CDs and vinyls combined with the speed of digital. 00:29:47.440 --> 00:29:49.360 What do you mean by speed? 00:29:49.440 --> 00:29:50.960 Well, type in a song. 00:29:52.200 --> 00:29:53.280 Alright. 00:29:54.360 --> 00:29:56.800 Where do I find the song library then, there's... 00:29:56.800 --> 00:29:57.640 Where do I find the song library then, there's... 00:29:57.720 --> 00:29:59.960 Well, it's on a server a mile away but 00:30:00.040 --> 00:30:02.880 but none of us want to go there, so just type a song in. 00:30:05.760 --> 00:30:08.680 - But how do you know which song... - You can pick any song you want. 00:30:11.760 --> 00:30:13.640 - I can pick? - Any song. 00:30:18.760 --> 00:30:22.080 - Okay. Should I download now, or... - No. Just click it. 00:30:22.720 --> 00:30:23.200 - Yeah, but it hasn't buffered... - No. Just press play. 00:30:23.200 --> 00:30:24.040 - Yeah, but it hasn't buffered... - No. Just press play. 00:30:27.800 --> 00:30:29.160 How the hell did you do that? 00:30:30.480 --> 00:30:31.880 Type in another one. 00:30:33.720 --> 00:30:35.160 - Anything? - Anything. 00:30:36.640 --> 00:30:37.640 Okay. 00:30:43.480 --> 00:30:45.480 This is unbelievable. 00:30:47.000 --> 00:30:48.080 Wait a minute... 00:30:49.640 --> 00:30:51.400 But how...? 00:30:51.480 --> 00:30:52.920 How's...? 00:30:53.880 --> 00:30:57.200 - Do you store all the songs? - They come directly from here, online. 00:31:01.960 --> 00:31:04.240 This is crazy, I can't believe it. 00:31:09.680 --> 00:31:10.760 Shit. 00:31:10.840 --> 00:31:15.200 So this is the world's first pure streaming site. 00:31:15.280 --> 00:31:18.480 And the best part, everyone gets paid. 00:31:22.000 --> 00:31:23.320 I can't believe it. 00:31:25.880 --> 00:31:28.960 - Bobbi? - Yeah. You were at the gig. 00:31:29.040 --> 00:31:30.040 Yep. 00:31:30.840 --> 00:31:31.960 You know her? 00:31:32.040 --> 00:31:34.640 Yeah. We went to the same school. 00:31:34.720 --> 00:31:37.440 She's * awesome. She'll go far. 00:31:40.480 --> 00:31:41.920 Yeah she will. 00:32:06.960 --> 00:32:08.600 Hi, Per. Are you okay? 00:32:08.680 --> 00:32:09.760 Hi. 00:32:35.840 --> 00:32:36.720 Per? 00:32:40.040 --> 00:32:41.320 It's a jukebox. 00:32:43.160 --> 00:32:46.240 It's a * infinite digital jukebox. 00:32:59.760 --> 00:33:03.240 Sweden. I have an appointment with the CEO. 00:33:05.520 --> 00:33:09.000 Good to see you, Per. Mr. Stringer is waiting for you. 00:33:17.880 --> 00:33:21.920 - Looks like another iTunes to me. - Well, I know how much we all hate digital 00:33:22.000 --> 00:33:25.160 but this, this is different. 00:33:25.240 --> 00:33:26.360 Streaming. 00:33:26.440 --> 00:33:30.160 It's the first thing I've seen that could actually draw people away from Pirate Bay. 00:33:30.840 --> 00:33:32.680 Yes, well... 00:33:32.760 --> 00:33:35.960 Well, thank you, Per. We'll certainly think about it. 00:33:36.040 --> 00:33:37.200 You'll think about it? 00:33:37.280 --> 00:33:40.720 Yes. It's a huge, smart, fast player. 00:33:40.800 --> 00:33:44.720 But we won't do anything before we have the verdict from the Pirate Bay trial. 00:33:44.800 --> 00:33:46.160 We don't have time to wait. 00:33:46.760 --> 00:33:49.800 We're dying. We're in the * Titanic. 00:33:50.720 --> 00:33:54.280 You do not have to teach me about loss. 00:33:54.360 --> 00:33:58.200 Sweden is a little shit compared with what we have to deal with here. 00:33:58.280 --> 00:34:01.000 Well, Pirate Bay is bleeding us to death. 00:34:01.080 --> 00:34:04.480 And I've got Maxine here, on the phone, suggesting more firings. 00:34:04.560 --> 00:34:05.640 And I can't do that. 00:34:05.720 --> 00:34:08.600 There won't be a Sony Sweden left anymore. 00:34:10.400 --> 00:34:12.000 You know who I resent, Per? 00:34:12.080 --> 00:34:16.200 MTV. MTV were the first people to rip us off. 00:34:16.240 --> 00:34:17.760 I can't have that happen again. 00:34:17.800 --> 00:34:22.040 With all due respect, sir, that was 25 years ago. 00:34:22.120 --> 00:34:23.920 That's not today, that's over. 00:34:24.640 --> 00:34:29.200 Nobody under the age of 45 gives a flying * about MTV. 00:34:30.080 --> 00:34:32.680 MTV, what... 00:34:43.480 --> 00:34:44.760 Per! 00:34:46.600 --> 00:34:51.640 Lucian! Hey, what an honor. What's Universal doing on enemy territory? 00:34:51.720 --> 00:34:54.040 You know, just some legal stuff. 00:34:54.120 --> 00:34:57.360 When are you joining us? Transfer soon? 00:34:57.440 --> 00:35:00.040 Well, sooner rather than later, I would say. 00:35:00.120 --> 00:35:03.880 So, how are you? Here for the Pirate Bay trial? 00:35:03.960 --> 00:35:05.360 Well, kind of. 00:35:05.440 --> 00:35:09.800 Tried to get my superiors to see the future, but um... 00:35:09.880 --> 00:35:10.880 failed. 00:35:10.920 --> 00:35:13.120 And... What's the future? 00:35:15.920 --> 00:35:18.960 Could I buy you lunch? Yeah? 00:35:22.600 --> 00:35:24.000 Psychedelic Furs. 00:35:24.840 --> 00:35:25.880 Always liked them. 00:35:25.920 --> 00:35:27.080 My first signing. 00:35:27.120 --> 00:35:30.640 I know. You're a legend, Lucian. True legend. 00:35:31.880 --> 00:35:33.200 Tell me more about it. 00:35:33.760 --> 00:35:37.440 These guys are young and part of a new generation. 00:35:37.520 --> 00:35:40.160 But they wanna work with us. They're not Pirate Bay. 00:35:41.080 --> 00:35:44.960 There's no politics. They're just * tech geeks. 00:35:45.040 --> 00:35:47.760 They've got the technology, they've got the ideas. 00:35:47.840 --> 00:35:50.200 And if we don't embrace that, you know, 00:35:50.280 --> 00:35:53.000 if we don't take this chance, I think we're totally *. 00:35:53.840 --> 00:35:57.320 You know, I've done business in Sweden. 00:35:57.400 --> 00:36:03.080 Nobody ever drives a hard bargain, nobody fights to win. 00:36:03.160 --> 00:36:04.760 Meaning? 00:36:04.840 --> 00:36:08.840 The US will be the last to move, we're too big. Too many lawyers. 00:36:08.920 --> 00:36:12.320 It might be you are the ones in the eye of the hurricane. 00:36:12.400 --> 00:36:15.720 You have State Finance Broadband, Pirate Bay... 00:36:16.840 --> 00:36:18.360 And now this thing. 00:36:19.600 --> 00:36:20.800 So what do you think of it? 00:36:22.520 --> 00:36:24.320 It's the perfect player, isn't it? 00:36:24.400 --> 00:36:27.360 Yeah. It is the perfect player. 00:36:27.440 --> 00:36:29.040 It'll take time, though. 00:36:29.120 --> 00:36:32.200 Nobody will ever sign a deal that involves free music. 00:36:32.280 --> 00:36:34.760 But there must be a solution. 00:36:37.000 --> 00:36:39.680 I would start the process, 00:36:39.760 --> 00:36:42.800 trying to make a deal with Spotify, try to figure it out, 00:36:42.880 --> 00:36:44.960 domestic solutions first. 00:36:45.040 --> 00:36:46.040 Okay... 00:36:46.120 --> 00:36:47.160 But... 00:36:48.120 --> 00:36:49.440 But what? 00:36:49.520 --> 00:36:53.960 I wouldn't do it without you, Per. Swap team. 00:36:54.760 --> 00:36:57.280 You kidding me? 00:36:57.360 --> 00:36:58.360 No. 00:37:03.400 --> 00:37:07.480 For the crime of aiding and abetting the theft of copyrighted material 00:37:07.560 --> 00:37:10.960 I find the defendants and the Pirate Bay website... 00:37:12.040 --> 00:37:13.760 - Guilty. - This verdict is absolute crap. 00:37:13.840 --> 00:37:16.880 The defendants are guilty on all counts, 00:37:16.960 --> 00:37:21.880 which means that this court sentences them to one year imprisonment 00:37:21.960 --> 00:37:24.360 and to pay compensation of 30 million SEK. 00:37:24.440 --> 00:37:27.840 This is a waste of time and money. And this is a travesty of justice!