WEBVTT

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I like American breakfasts.

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I do. I love short‐order cooking.
I love diners.

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Bob's Big Boy. The Denny's classic.

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Toast.

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Eggs.

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Bacon.

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Cup of coffee.

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I love breakfast. I just want to see

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more individualized expression in it

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instead of same old shit.

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American breakfast is limited in scope.

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I think there's a lot of things that
are delicious, give you energy,

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and don't have to be avocado toast.

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But cereal, let's just be honest,
is not that * healthy for you.

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Why is that breakfast food?

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Who's making these rules?

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‐ They're great!
Power of marketing.

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"Time to make the donuts."

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We're all shopping from
the * Gap, man.

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In the future, I want diversity.

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I want to optimize how
delicious breakfast can be.

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And people need to wake up!

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‐ What's‐what's this over here?

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‐ You never heard of grits?

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‐ Just give me all the bacon
and eggs you have.

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‐ Good morning, Pee‐wee!

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Morning, Mr. Breakfast!

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American breakfast culture,
to me, is marketing.

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‐ Come on, dig in!

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It's being told what is delicious

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or something you're watching on TV.

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I'm not saying,

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you know, bread, eggs,
and bacon aren't delicious,

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but it was passed down
to you like oral tradition.

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‐ Holy shit!

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‐ I said over easy!

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‐ When I grew up, when I think about it,

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it was always fried rice in the morning.

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Kimchi fried rice to be exact,
oftentimes with Spam.

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And I was embarrassed about it.

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You'd go to school, everyone's like,
"You can't eat Spam. That's gross."

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If we were very lucky, on Sundays,
if my parents came back from church,

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we would get McDonald's' big breakfasts.

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I saw that as that was the golden
standard. That's how you eat.

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You eat eggs, bacon.

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Made us feel, basically,
what we wanted to be,

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which was more white and less Korean.

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I just grew up thinking that
was sort of the pinnacle

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of breakfast.

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When I think about what I ate,

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it wasn't because it was delicious.

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It was probably something
I was watching on TV.

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This is what white people eat.
If you eat this, you're blending in.

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It was probably some company saying,
"This is what you have to do."

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Hey, A. I.?

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Yes, Dave?

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‐ Can you explain that to me?

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Sure thing, Dave.
That's what I'm here for.

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Let me ask you a question.

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Have you ever wondered why you eat
the things you eat for breakfast?

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I don't know.
Breakfast has been * weird to me.

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Thanks, Dave. That's super helpful.

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I mean, not breakfast generally.
That's obvious enough.

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You're hungry from all that time you
just spent sleeping and not eating.

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And you gotta fuel up for a long day
of hard physical labor.

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I'm talking about why we eat
what we eat for breakfast.

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‐ First of all,
there's real fruit filling inside!

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Wow, real fruit? You know,
now that you mention it,

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whenever I look at a Pop‐Tart,
I always think to myself, yes.

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This is what humans
should eat in the morning.

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This makes complete sense.

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‐ That's good, Milton!

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So what makes a Pop‐Tart breakfast?

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What makes anything breakfast?

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I find that the best place to begin

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when I'm trying to wrap
my head around something

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is to start with what I know to
be true. So, let's start there.

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Breakfast is the most
important meal of the day.

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Yeah.

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Pretty sure this is from the Bible.

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‐ There is no freedom without the law!

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Hold on.
Let me just Google it real quick.

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Breakfast is the most
important meal of the day...

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Oh! It says here it's from
Good Health Magazine, 1917.

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Blah blah blah...

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Oh, okay, Good Health Magazine was
published by... John Harvey Kellogg?

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Wait, the cereal guy?

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That sounds like a conflict of interest.

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Is that true? Oh, it is? It is true? Hm.

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Dr. John Harvey Kellogg

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and his brother Will
believed that a bland diet

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featuring flaked cooked wheat

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would enrich the blood and boost
one's resistance to self‐love.

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So that's why people
started eating cereal.

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And you're still eating it
because, at a certain point,

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the cereal industry realized they could
catch more kids with sugar.

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Like, a lot of sugar.

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‐ "Maple Bacon Donuts"? Is this real?

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‐ There's a Peeps cereal?

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This is‐‐
I've never even seen any of this stuff.

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‐ Yeah. Yeah.
But we grew up eating cereal.

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But this one is now
with marshmallows, too.

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‐ Like, it's going to the dark side.

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‐ The fact that this is a * cereal

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designated for breakfast is
crazy to me! Look at this!

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‐ I feel crazy right now.

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It's eating‐‐ it's eating,
um, candy for breakfast.

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This is donuts.
Powdered mini‐donuts.

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This is gonna be awesome.

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I'll put some more marshmallows.

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For me, why it made such an impact is...

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‐ It's really good.
‐ it's comic books.

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You have all these bright primary colors.
Toucan Sam.

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‐ I get to draw cartoons, play games,

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there's a secret prize in the middle.

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Everything kids like.

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Let's see what color this milk is.

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That's like a blue‐gray?

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I just figured this out.
"Oops! All Berries"?

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They're admitting, "Oh, we *ed up."

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You feel like you're in on
some kind of accident,

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and it's all Crunch Berries.

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How do you feel right now?
‐ I feel awesome.

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‐ I feel * so gross!

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This is, like,
I'm having, like, a weird sugar headache

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from just eating too much...

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I don't know if‐‐
‐ What's happened to you, man?

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‐ What's the future of cereal?

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It should be new colors that don't exist.

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It should be, like,
holograms, like, lasers...

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Neon colors that are gonna, like,

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dye the insides of your guts
for the rest of your life.

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‐ Like this.

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‐ This is why we're so *ed up.

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How is this breakfast?

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It's marketing.
It's great, great marketing.

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And it's all the same shit.

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Can you guys fact‐check my memory?

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Pretty sure Captain Crunch's real name,

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it's like Horatio,
and his ship was the Guppy.

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‐
‐ Wait, wait, wait! Say it again?

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-

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His ship is called... The Guppy

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Yeah! Yes!

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See? You know when I * learned that?

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I was 8 years old when I learned that!

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8 years old, and I'm * 44 now.

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And you still‐‐ You don't remember shit!

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‐ I don't remember shit,
and I remember this *'s name

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is Horatio, and his boat's
name is the Guppy.

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* yeah!

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‐ That is the power of marketing.

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Power of marketing?
It's an illusion of choice.

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An illusion of choice...
An illusion of choice.

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Nothing gets you crowing in the morning

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like Kellogg's Corn Flakes,
part of this complete breakfast.

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‐ I grew up throughout California.

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I watched cartoons,
just like a lot of kids did.

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‐ Barney, when I just gotta
have something fruity,

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I gotta have Fruity Pebbles.

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‐ Cereal loomed really large.

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‐ You're supposed to be so busy that

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no one ever thinks about what
they're eating for breakfast.

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I almost feel like breakfast

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is like Big Tobacco in some ways.

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‐ Oh, for sure. I mean,
I was thinking about like

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when I first start seeing images
of other people's breakfast,

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and it's in commercials.
‐ Mikey likes it!

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‐ He likes it! Hey, Mikey!

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‐ Life cereal is permanently
burned into my brain.

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‐ I remember you saw, like,

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the bowl of cereal and some
beautiful cute kid enjoying it,

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and there was always a glass of milk

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and a glass of orange juice.

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Those are huge commodities!

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Commodities are agricultural products,

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like coffee that you had for breakfast,

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wheat which is used to make bread,

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pork bellies which is used to make bacon,

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frozen orange juice.

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Clear so far?

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‐ It's corrupt, right? It's completely
corrupt! So, of course we're getting

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milk in a box

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and microwaveable eggs and toaster strudel

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shoved down our throats,

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and we're somehow convinced

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that that's tasty and that's good.

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There is an intention

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to sell and to keep selling.

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‐ I love Count Chocula's
chocolaty flavor!

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‐ And I like Frankenberry's
strawberry flavor!

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This idea of choice,
it's a part of the marketing.

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‐ Frankenberry!
‐ Count Chocula!

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‐ Just like you as a young kid

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trying to fit in in a predominantly
white environment,

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you just want the thing
that everybody else has.

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Right?
‐ Well...

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‐ You're not gonna see a more

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rich and diversely represented breakfast

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available nationwide for everyone

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without dealing with

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the values that created

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this manufactured, super sweet, very...

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consumable, reproducible
breakfast in the first place,

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so you have to give a shit.

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‐ Right! Post Honeycomb cereal
is part of a balanced breakfast,

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and it gives you a big bite.

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‐ If anything's gonna
change in how we eat,

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people aren't focusing
on breakfast enough.

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Listen, if we has a human species all like

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to individualize what we do,
what we listen to,

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what we buy,

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breakfast is an empty blank slate,

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and we should be doing more with it.

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Since I've been out in LA, every Sunday,

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I have to go to Huge Tree Pastry.

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‐ It's so good! It's really good.

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I want to ask while America sort of adopts

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what's delicious around the world,

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breakfast has just been‐‐
‐ It's a laggard!

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It's slow to catch up! Why?
Slow, very slow.

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I actually don't think
Americans are even like...

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"Americans." We're all Americans. I ac‐‐
Are you though?

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‐ Show me your long‐form
birth certificate! Uh...

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Breakfast is about ritual.

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I gotta do this, this, and this.

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I take a shower in the morning.
I'm a morning showerer.

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I do this in the morning,
I do this in the morning

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because it's a * struggle
to get up and get going. So like

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morning is not the time for me
to introduce some new shit.

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‐ I will say this about
Taiwanese breakfast.

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It's the carb‐heaviest meal possible.
Oh my god.

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My problem is you eat
too much of it in your day's worth.

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‐ Well, let's be honest here. This is
majestic because it is a double starch.

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It is a fried cruller, a youtiao,

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wrapped in rice.

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‐ It's like a bread sandwich.
If you went to McDonald's,

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and they put a third bun and no other
things in the sandwich. That's it.

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People aren't making
this in the morning.

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‐ We're not.
‐ This is insane. What's in there?

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‐ I got the bún.
You got the bún,

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and I got a pork knuckle!
‐ Wow.

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‐ Bún, in general,
is one of the great bowls

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in the world.
So good.

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Noodle soups are so good in the morning.

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Yeah.
Why don't we have that...

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I don't understand.
‐ Think about how good that'd be

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on a New England morning.
You wake up in Maine,

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make yourself a bowl
of hot soba or hot pho.

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‐ Soba, to me, is

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the perfect breakfast food.

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Got some healthy carbs

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with the buckwheat stuff, light dashi.

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‐ It's got electrolytes. It's got protein.
Yeah. I mean...

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That just tastes like
you're gonna have a good day.

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In the future, I want diversity,

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and I don't want my son
to grow up looking like

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a weirdo when he's like,
"I want my noodle soup in the morning."

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That, to me, is more sensible,

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and it's so good!

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-

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--

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-

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--

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-

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--

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-

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--

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-

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--

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-

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--

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-

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Hey!

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How you doing?
Good, thanks for coming.

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No problem. Thanks for having me.

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Have you been here before?

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‐ I have. I have one actually
in the Valley by my house.

00:12:56.360 --> 00:12:58.320
‐ My daughter loves this place.

00:12:58.320 --> 00:13:00.870
‐ So, you know what to order?
‐ Little bit, you know.

00:13:00.870 --> 00:13:04.120
I mean, it's Snoop Dogg certified,
so you know it's good.

00:13:05.680 --> 00:13:08.930
What would you say if I ordered
the bacon ranch cheese fries

00:13:08.930 --> 00:13:11.230
for breakfast, right?

00:13:11.230 --> 00:13:13.480
‐ I mean, it's a little heavy

00:13:13.480 --> 00:13:15.400
in the morning, but...

00:13:15.400 --> 00:13:18.150
My daughter and I one day, because I used
to be like, "You can't have grilled cheese

00:13:18.150 --> 00:13:20.110
for breakfast," and I looked at
myself and was like, why?

00:13:20.110 --> 00:13:22.660
You eat bread,

00:13:22.660 --> 00:13:24.280
and you eat cheese.

00:13:24.280 --> 00:13:26.370
Why can't you have
a grilled cheese for breakfast?

00:13:26.370 --> 00:13:28.870
‐ I'm feeling you here.
‐ It's like...

00:13:28.870 --> 00:13:30.160
‐ It's good!

00:13:30.160 --> 00:13:33.120
‐ Yeah, the D and C Grilled Cheese.
Done.

00:13:34.460 --> 00:13:36.500
What can I get you guys for breakfast?

00:13:36.500 --> 00:13:38.590
‐ I'm gonna go simple. I'm gonna go

00:13:38.590 --> 00:13:40.840
turkey sausage.
Turkey sausage.

00:13:40.840 --> 00:13:43.970
‐ And I'll just do like
a scrambled egg or... Yeah.

00:13:43.970 --> 00:13:45.760
‐ You know, I'm in season right now.

00:13:47.180 --> 00:13:49.390
So, I gotta sorta watch what I eat.

00:13:49.390 --> 00:13:51.560
I'm gonna go with

00:13:51.560 --> 00:13:53.350
a Denver omelet

00:13:53.350 --> 00:13:55.860
because I've never eaten
a Denver omelet in my life.

00:13:55.860 --> 00:13:56.900
Really?

00:13:59.030 --> 00:14:02.200
‐ And I think we might
split a grilled cheese.

00:14:02.200 --> 00:14:04.950
‐ Oh my gosh, you read my mind.
‐ Double the cheese, please.

00:14:04.950 --> 00:14:07.830
I really wanna order more,
but I'm in season. I'm in season.

00:14:07.830 --> 00:14:09.080
Yeah, yeah.

00:14:09.080 --> 00:14:11.660
You've played ball in China,

00:14:11.660 --> 00:14:14.670
played ball in Turkey, and in Russia.

00:14:14.670 --> 00:14:16.750
Yes. The WNBA,

00:14:16.750 --> 00:14:18.250
that's the summer job.

00:14:18.250 --> 00:14:21.800
How you feed your family and how you
take care of yourself is overseas.

00:14:21.800 --> 00:14:25.550
‐ I know when I travel,
sometimes I miss comforts of home.

00:14:25.550 --> 00:14:28.300
Almost no country has the same breakfast.

00:14:28.300 --> 00:14:30.930
‐ I didn't understand.
The first time I went overseas,

00:14:30.930 --> 00:14:32.890
I'll never forget,
I went and played a tournament in France.

00:14:32.890 --> 00:14:33.810
I was there for two weeks.

00:14:33.810 --> 00:14:35.940
We had a host family. We woke up,

00:14:35.940 --> 00:14:39.190
and they put a loaf of bread,

00:14:39.190 --> 00:14:41.570
which was bomb, on the table,

00:14:41.570 --> 00:14:44.150
and some jelly. And they were like,
"This is your breakfast."

00:14:44.150 --> 00:14:47.120
My friend and I, she was 6'2".

00:14:47.120 --> 00:14:50.410
I'm 6'4". We looked
at each other like, this?

00:14:50.410 --> 00:14:52.290
‐ But having spent time in France,

00:14:52.290 --> 00:14:54.210
breakfast is more like a cigarette,

00:14:54.210 --> 00:14:56.000
an espresso, and a croissant.

00:14:56.000 --> 00:14:58.000
And then a really heavy dinner.
‐ Yes.

00:14:58.000 --> 00:15:00.420
‐ 'Cause everyone seems
to be in shape in France.

00:15:00.420 --> 00:15:02.880
‐ It's so weird. I never see
French people work out,

00:15:02.880 --> 00:15:04.470
but I'm like, how
are you all in shape?

00:15:05.420 --> 00:15:06.550
‐ What's a Turkish breakfast?

00:15:06.550 --> 00:15:08.720
‐ Turkish breakfast isn't
too different. Like,

00:15:08.720 --> 00:15:10.800
they'll do some eggs,

00:15:10.800 --> 00:15:12.390
but a lot of cold meats.

00:15:12.390 --> 00:15:14.510
Russian breakfast is like

00:15:14.510 --> 00:15:16.560
cottage cheese. It's like...
Oh no.

00:15:16.560 --> 00:15:18.390
that type of... Mm.

00:15:19.180 --> 00:15:20.480
Chinese breakfast

00:15:20.480 --> 00:15:23.350
is kind of the night before's dinner,

00:15:23.350 --> 00:15:24.900
just like heated up.

00:15:26.020 --> 00:15:27.900
The thing I struggled with in China

00:15:27.900 --> 00:15:30.240
was there's not coffee.

00:15:30.240 --> 00:15:31.450
Like, they don't drink coffee.

00:15:31.650 --> 00:15:33.440
‐ Are you a coffee drinker?

00:15:33.440 --> 00:15:35.360
‐ Oh my gosh, yes. Like I said,

00:15:36.150 --> 00:15:37.990
post‐30, yes.

00:15:37.990 --> 00:15:40.780
I can't live without coffee now!

00:15:40.780 --> 00:15:42.780
I swear, my kid did it to me.

00:15:42.780 --> 00:15:45.490
‐ Me, too! I never drank
coffee before my son,

00:15:45.490 --> 00:15:47.950
and now, I drink four or five cups a day.

00:15:51.040 --> 00:15:53.380
It is fuel.
At the end of the day, food is fuel.

00:15:53.380 --> 00:15:55.670
I need that little edge.

00:15:55.670 --> 00:15:57.010
That edge is called coffee.

00:15:57.880 --> 00:16:00.430
Coffee, to me, is masked

00:16:00.430 --> 00:16:02.090
in this whole breakfast equation.

00:16:02.090 --> 00:16:04.140
All coffee is

00:16:04.140 --> 00:16:05.310
is low‐dose cocaine.

00:16:06.640 --> 00:16:07.640
‐ This is perfect!

00:16:10.850 --> 00:16:13.440
‐ Isn't it wild that people
drink coffee in America?

00:16:13.440 --> 00:16:15.900
It's antithetical to
everything we know, right?

00:16:15.900 --> 00:16:18.820
It's hot brown bitter bean water.

00:16:18.820 --> 00:16:21.110
But there's speed in it.
But there's speed in it.

00:16:22.110 --> 00:16:24.280
Do you like a single origin pour‐over...

00:16:24.280 --> 00:16:27.160
‐ I like it when someone
gives it to me. Instantly.

00:16:27.160 --> 00:16:30.750
But, I like coffee when it's delicious.

00:16:30.750 --> 00:16:32.790
I'm not saying I don't appreciate it.

00:16:32.790 --> 00:16:34.920
I just don't have the patience to make it.

00:16:34.920 --> 00:16:38.460
So, I have bought a lot of instant
coffee since Hugo was born.

00:16:38.460 --> 00:16:40.470
I'm gonna drink this like it's medicine.

00:16:40.470 --> 00:16:42.220
‐ Oh, come on.
You're not sitting by the windowsill

00:16:42.220 --> 00:16:43.800
just looking outside, logging the...

00:16:45.760 --> 00:16:48.100
Let me make you a cup of coffee.
Make me a cup of coffee.

00:16:48.100 --> 00:16:51.140
I'm gonna use the fancy stuff.
Vanilla caramel latte.

00:16:51.140 --> 00:16:53.440
A little candy bar there.
But that's not coffee,

00:16:53.440 --> 00:16:55.190
that's the powdered creamer stuff, right?

00:16:55.190 --> 00:16:57.440
‐ No, this is actually coffee.
You've never had this.

00:16:57.440 --> 00:17:00.190
I have never had this.
‐ You San Francisco elitist...

00:17:00.190 --> 00:17:01.740
‐ That's coffee?
‐ Yeah, dude!

00:17:01.740 --> 00:17:04.240
Right after maltodextrin,
it's instant coffee.

00:17:04.240 --> 00:17:06.990
There's actually instant coffee
in the instant coffee.

00:17:12.080 --> 00:17:15.460
Oh my god! That's so good!

00:17:15.460 --> 00:17:17.130
I'm gonna go with another scoop.

00:17:17.130 --> 00:17:19.210
Tell me this doesn't taste good!
‐ That's what I was gonna say.

00:17:19.210 --> 00:17:22.510
‐ It's like, do you hate chocolate milk?
This is just like chocolate milk!

00:17:22.510 --> 00:17:25.470
He's about to do a depth charge!

00:17:25.470 --> 00:17:27.800
I don't see coffee. I see...

00:17:27.800 --> 00:17:28.930
power.

00:17:31.520 --> 00:17:33.520
‐ The extra little bump makes it
'cause now it tastes‐‐

00:17:33.520 --> 00:17:36.150
‐ Now, it tastes like something
a child wouldn't wanna drink.

00:17:37.480 --> 00:17:39.940
You know what the best
part about this is, Dave?

00:17:41.190 --> 00:17:44.450
‐ Occasionally, you get an undissolved
grain that gives a little crunch.

00:17:50.080 --> 00:17:52.910
‐ When you think about coffee,
it's about being more productive.

00:17:53.830 --> 00:17:56.870
I would love to know when
coffee became a thing in history

00:17:56.870 --> 00:17:59.460
because I guarantee you it
probably coincides with,

00:17:59.460 --> 00:18:02.300
like, the Industrial Revolution
and all these things

00:18:02.300 --> 00:18:05.590
'cause, listen, gives you * energy.

00:18:05.590 --> 00:18:07.550
Let me pause there for a minute, Dave.

00:18:07.550 --> 00:18:10.010
So, coffee doesn't
exactly give you energy.

00:18:10.010 --> 00:18:11.970
It's a stimulant,

00:18:11.970 --> 00:18:14.890
meaning it increases the activity
in your central nervous system,

00:18:14.890 --> 00:18:17.100
giving you the sensation
of being energized.

00:18:17.100 --> 00:18:18.980
Heightening alertness, responsiveness,

00:18:18.980 --> 00:18:21.150
and firing you up to take on
the whole goddamn world.

00:18:21.150 --> 00:18:22.360
‐ Duke it out! Hit him!

00:18:22.360 --> 00:18:24.030
‐ Get the * off of me!

00:18:24.610 --> 00:18:26.280
That, and making you have to pee.

00:18:26.280 --> 00:18:28.280
So, while my computer systems
don't allow me

00:18:28.280 --> 00:18:30.870
to enjoy the beverage,
I'm gonna run a simulation

00:18:30.870 --> 00:18:32.620
where I have six shots of espresso,

00:18:32.620 --> 00:18:35.250
and then explain the entire
history of coffee in 25 seconds.

00:18:39.670 --> 00:18:42.090
Where's coffee actually from?
Ethiopia. Soon after its discovery,

00:18:42.090 --> 00:18:43.880
coffee spread throughout
the Arab world through trade.

00:18:43.880 --> 00:18:46.130
Eventually, it made its way to Europe,
where people like Bach would drink

00:18:47.170 --> 00:18:50.500
Maybe I'll run my smoothie simulation.
Little quick pick‐me‐up.

00:18:52.960 --> 00:18:56.090
Wow, that was delicious.
And I feel fantastic!

00:18:56.090 --> 00:18:59.510
Like most drugs,
coffee is better when used in moderation.

00:18:59.510 --> 00:19:01.970
And don't let Dave push
that speed water on you.

00:19:01.970 --> 00:19:05.520
There are other ways to get energy in
the morning without low‐dose cocaine.

00:19:05.520 --> 00:19:06.690
‐ Let's start with breakfast.

00:19:06.690 --> 00:19:08.150
‐ I eat a smoothie most of the time

00:19:08.150 --> 00:19:10.150
with some seeds and some nuts,

00:19:10.150 --> 00:19:12.320
some electrolytes, some protein powder.

00:19:12.320 --> 00:19:14.240
‐ Can you get bacon into a smoothie?

00:19:14.240 --> 00:19:16.320
‐ You probably could.

00:19:20.530 --> 00:19:22.290
The idea of health, that's, I guess,

00:19:22.290 --> 00:19:24.830
the biggest problem is breakfast
is also synonymous with health.

00:19:26.870 --> 00:19:29.130
It's pretty good.
‐ I know.

00:19:30.790 --> 00:19:32.840
It's just another...

00:19:32.840 --> 00:19:36.260
unnecessary marketing structure

00:19:36.260 --> 00:19:38.090
just to sell new things.

00:19:38.090 --> 00:19:41.100
It's not about optimizing
how delicious it can be.

00:19:41.890 --> 00:19:44.850
Even now, people eating
hard‐boiled eggs, why?

00:19:44.850 --> 00:19:46.770
Hard boiled egg's the worst * egg!

00:19:46.770 --> 00:19:49.770
I mean, honestly, I just wanna know
what you're supposed to do.

00:19:50.730 --> 00:19:53.770
Nice try, Dave, but I'm not
gonna do your homework for you.

00:19:53.770 --> 00:19:57.240
But I do sense you're overwhelmed
by what's being sold as healthy.

00:19:57.240 --> 00:20:00.870
If you're gonna customize your breakfast,
you might as well eat what's good for you.

00:20:00.870 --> 00:20:02.870
But given the breakfast
industry's track record,

00:20:02.870 --> 00:20:05.830
how can you know for sure that
what you're eating is actually healthy?

00:20:07.000 --> 00:20:10.000
Luckily, there are scientists
working on this exact dilemma.

00:20:11.250 --> 00:20:13.960
‐ We anticipate that at some point,

00:20:13.960 --> 00:20:17.260
there will be a home device
that will be as small

00:20:17.260 --> 00:20:19.800
as a flash drive that reads DNA code.

00:20:19.800 --> 00:20:22.850
And somebody would be able to read out

00:20:22.850 --> 00:20:25.930
not only our tags,
but also every ingredient

00:20:25.930 --> 00:20:29.140
and know the quality and nutrition

00:20:29.140 --> 00:20:31.850
or has it been contaminated
with something.

00:20:31.850 --> 00:20:34.980
What Dr. Jorgensen is implying
is that within your lifetime,

00:20:34.980 --> 00:20:36.650
you'll be able to go down
to the grocery store,

00:20:36.650 --> 00:20:38.280
scan a piece of produce,

00:20:38.280 --> 00:20:40.150
and know exactly where
and how it was grown,

00:20:40.150 --> 00:20:41.910
what chemicals were used,

00:20:41.910 --> 00:20:43.910
and what its exact nutritional value is.

00:20:43.910 --> 00:20:45.740
Think of it as empowerment,

00:20:45.740 --> 00:20:49.250
and I just wanna know. I wanna know
everything about what I'm eating.

00:20:50.160 --> 00:20:52.790
That's interesting,
though there are exceptions.

00:20:52.790 --> 00:20:54.590
Like, you definitely
don't wanna know what's in

00:20:54.590 --> 00:20:57.340
the scattered smothered covered
chunk top dice hash browns

00:20:57.340 --> 00:20:58.670
at Waffle House.

00:20:58.670 --> 00:21:00.970
But with new technology,
you can apply that level

00:21:00.970 --> 00:21:03.300
of customization to healthier foods.

00:21:03.300 --> 00:21:05.640
‐ DNA helped family trees bloom,

00:21:05.640 --> 00:21:09.430
but could it also maybe give you a genetic
blueprint to help you lose weight

00:21:09.430 --> 00:21:12.060
based on your own biology?

00:21:12.060 --> 00:21:13.600
Enter nutrigenomics,

00:21:13.600 --> 00:21:15.820
the study of nutrition in genes.

00:21:15.820 --> 00:21:17.020
In nutrigenomics,

00:21:17.020 --> 00:21:19.320
looking at different variants

00:21:19.320 --> 00:21:21.900
in our genes, in our DNA,

00:21:21.900 --> 00:21:24.990
to see how we metabolize

00:21:24.990 --> 00:21:27.580
and absorb and utilize

00:21:27.580 --> 00:21:29.620
different nutrients in different ways.

00:21:29.620 --> 00:21:31.540
This is a way to personalize

00:21:31.540 --> 00:21:33.870
your breakfast foods.

00:21:33.870 --> 00:21:35.750
‐ Well, we've both taken the test.

00:21:35.750 --> 00:21:38.750
‐ Yep, we have.
‐ I'm now super nervous.

00:21:38.750 --> 00:21:42.050
‐ Listen,
when I saw the big pamphlet,

00:21:42.050 --> 00:21:44.340
what did I say? I said, "Oh lord."

00:21:44.340 --> 00:21:45.970
‐ This is like getting into
college or something.

00:21:45.970 --> 00:21:48.470
This is the one time
you want the thin letter.

00:21:48.470 --> 00:21:51.730
‐ But it's full of super
valuable information

00:21:51.730 --> 00:21:54.100
about your unique

00:21:54.100 --> 00:21:55.980
health markers.

00:21:55.980 --> 00:21:58.570
‐ Is this something that every athlete
is going to do moving forward?

00:21:58.570 --> 00:21:59.940
I think so.

00:21:59.940 --> 00:22:02.450
When you're trying to
get someone to change

00:22:02.450 --> 00:22:04.910
their eating habits, and they have

00:22:04.910 --> 00:22:07.660
become multimillionaires

00:22:07.660 --> 00:22:09.790
off of what they had been eating,

00:22:09.790 --> 00:22:11.750
which is probably some Froot Loops

00:22:11.750 --> 00:22:14.080
or some type of sugary cereal,

00:22:14.080 --> 00:22:15.880
and here it is,
you're coming in and saying,

00:22:15.880 --> 00:22:18.000
"You need to have this
for breakfast in the morning."

00:22:18.000 --> 00:22:19.630
They tend not to listen.

00:22:19.630 --> 00:22:22.760
But, unfortunately, because of injuries,

00:22:22.760 --> 00:22:24.300
they say, "Hey,

00:22:24.300 --> 00:22:26.390
what can I have for breakfast
to help me out?"

00:22:26.390 --> 00:22:28.930
‐ If it's good for athletes,
probably good for...

00:22:29.810 --> 00:22:30.890
average person.

00:22:30.890 --> 00:22:33.890
‐ Now, I'm getting all different
kinds of people that

00:22:33.890 --> 00:22:37.100
want to do nutrigenomics, DNA tests,

00:22:37.100 --> 00:22:39.980
even someone who's working
from home right now

00:22:39.980 --> 00:22:42.860
who just wants to optimize their health.

00:22:42.860 --> 00:22:45.610
This is much greater personalization.

00:22:45.610 --> 00:22:48.120
Alright, should we take
a look at your results?

00:22:48.120 --> 00:22:49.580
Okay.
‐ Okay.

00:22:49.580 --> 00:22:51.870
That one's for you.
Alright.

00:22:51.870 --> 00:22:53.410
You know, one of the things

00:22:53.410 --> 00:22:56.370
that I thought was really interesting
about both of your results,

00:22:56.370 --> 00:22:58.670
and this is actually
a similarity that you have,

00:22:58.670 --> 00:23:00.250
so I think this could be‐‐

00:23:00.250 --> 00:23:02.130
‐ Too much salt.

00:23:02.130 --> 00:23:03.130
‐ How did you know?

00:23:03.130 --> 00:23:06.510
‐ Because he knows how to cook,
and he cooks very well.

00:23:06.510 --> 00:23:08.470
Exactly.

00:23:08.470 --> 00:23:11.810
Mine's like 18,000!
And it should be

00:23:11.810 --> 00:23:13.720
less than 1,500.

00:23:13.720 --> 00:23:15.810
So, Dave,

00:23:15.810 --> 00:23:18.650
I do wanna say this is
the highest sodium intake

00:23:18.650 --> 00:23:21.900
I've ever seen in my entire career.

00:23:23.070 --> 00:23:24.990
That's a lot.
‐ That's a lot.

00:23:24.990 --> 00:23:26.450
That is a lot.
‐ Yeah.

00:23:26.450 --> 00:23:28.700
‐ Some of these fresh foods,

00:23:28.700 --> 00:23:31.160
like the whole fruits,
the whole vegetables,

00:23:31.160 --> 00:23:33.200
some of the nuts and seeds, can actually

00:23:33.200 --> 00:23:36.290
counteract the effects
of eating a lot of salt.

00:23:36.290 --> 00:23:39.710
So, things like potassium
and magnesium and calcium

00:23:39.710 --> 00:23:43.050
were some of the things that I actually
put in both of your smoothies.

00:23:43.050 --> 00:23:44.510
‐ I'm gonna go ahead and taste it.

00:23:44.510 --> 00:23:46.720
‐ That is custom‐made for your genes.

00:23:46.720 --> 00:23:49.720
You have an enhanced ability

00:23:49.720 --> 00:23:51.800
to sense fats.

00:23:51.800 --> 00:23:54.600
‐ Thank goodness. Thank goodness.
‐ Where is mine? What does mine say?

00:23:54.600 --> 00:23:57.600
Yours is... Yours is...

00:23:57.600 --> 00:23:59.650
also enhanced.
‐ There you go!

00:23:59.650 --> 00:24:02.190
I need fat! Trying to tell you now!
Yeah!

00:24:02.190 --> 00:24:05.530
I'm sure this is the first time you
met two individuals like, "Yeah!"

00:24:05.530 --> 00:24:06.900
‐ Yes, for the fat!

00:24:06.900 --> 00:24:09.660
Cheers! To the fat!
That's great.

00:24:15.700 --> 00:24:18.330
I think if you step back and you
look at how we eat breakfast,

00:24:18.330 --> 00:24:19.920
it'll show you that the gatekeepers,

00:24:19.920 --> 00:24:22.080
they don't want change to happen,

00:24:22.080 --> 00:24:25.340
and it's a slow adoption
of anything that's new.

00:24:26.630 --> 00:24:30.090
If you try to stack together
the best foods

00:24:30.090 --> 00:24:32.470
for breakfast around the world,

00:24:32.470 --> 00:24:34.760
what does America have?

00:24:34.760 --> 00:24:35.810
Seriously.

00:24:36.560 --> 00:24:39.560
Who the hell is telling me that breakfast
has to be this kind of food

00:24:39.560 --> 00:24:41.730
and lunch has to be this kind of food?

00:24:41.730 --> 00:24:43.150
In the future,

00:24:43.150 --> 00:24:45.110
it should be it's a free‐for‐all.

00:24:45.110 --> 00:24:46.730
You can do whatever the * you want.

00:24:46.730 --> 00:24:49.030
‐ Melted butter's here.
We have melted butter?

00:24:50.030 --> 00:24:52.990
Here's the flour!
Dan bing is the classic

00:24:52.990 --> 00:24:55.740
Chinese breakfast street food.
It's an inverse crepe.

00:24:55.740 --> 00:24:58.330
When I first saw it, I ordered one.

00:24:58.330 --> 00:25:00.250
They cracked the egg
on this giant griddle,

00:25:00.250 --> 00:25:03.540
and then you put the crepe
over the egg, which is also

00:25:03.540 --> 00:25:05.920
completely contrary to everything we know.
When I first saw that,

00:25:05.920 --> 00:25:07.840
I was like, what is happening?

00:25:10.630 --> 00:25:14.100
For how many different ways
we like to express our individuality,

00:25:14.100 --> 00:25:17.430
none of that is truly expressed
in American breakfast.

00:25:17.430 --> 00:25:19.180
I don't want people to feel vilified

00:25:19.180 --> 00:25:20.810
for having the things that they like.

00:25:20.810 --> 00:25:22.600
I think it is useful

00:25:22.600 --> 00:25:24.110
to begin to interrogate

00:25:24.110 --> 00:25:27.780
what customs are we protecting
that we may not even realize,

00:25:27.780 --> 00:25:29.780
and what does that mean about us

00:25:29.780 --> 00:25:32.660
and do we still want to be
that when we figure it out?

00:25:32.660 --> 00:25:34.490
I didn't tell my friends about this

00:25:34.490 --> 00:25:36.410
for years because I was
embarrassed about pork floss.

00:25:36.410 --> 00:25:38.870
I don't even know how to
explain pork floss to people.

00:25:38.870 --> 00:25:41.540
If you desiccate pork jerky,
that's what you get.

00:25:41.540 --> 00:25:43.790
‐ The texture's a little crunchy,
but it's like...

00:25:43.790 --> 00:25:45.670
‐ White people aren't gonna eat it.
Let's just be honest.

00:25:49.050 --> 00:25:51.300
This is what we think
is delicious breakfast.

00:25:51.300 --> 00:25:53.630
Is there any hope to break the wheel?

00:25:53.630 --> 00:25:55.720
‐ I do think the way in is this

00:25:55.720 --> 00:25:58.100
Saturday Sunday, weekend brunch.

00:25:58.100 --> 00:26:01.060
We got dim sum. Our foot's in the door.
Maybe it breaks through

00:26:01.060 --> 00:26:02.180
to the rest of the week somehow.

00:26:02.180 --> 00:26:04.060
My favorite kind of ham.

00:26:04.060 --> 00:26:06.860
Perfect rectangle,
just how the pig makes it.

00:26:07.860 --> 00:26:10.150
‐ My daughter's been
around for the ride with me.

00:26:10.150 --> 00:26:13.860
We've lived all around the world,
and my main thing with her is try it.

00:26:14.860 --> 00:26:16.700
And there are so many times

00:26:16.700 --> 00:26:19.450
where she tries it
and absolutely falls in love with it.

00:26:20.910 --> 00:26:23.000
My priority on this, for both your kids

00:26:23.000 --> 00:26:25.290
and mine,

00:26:25.290 --> 00:26:27.500
is that when they go to
Paris for the first time,

00:26:27.500 --> 00:26:29.840
and they see the crepe being made,

00:26:29.840 --> 00:26:32.550
and there's Nutella or whatever
* shit they put in it,

00:26:32.550 --> 00:26:35.340
and they're like,
"Dude, this dan bing is so weird.

00:26:35.340 --> 00:26:37.260
They put chocolate in it."

00:26:37.260 --> 00:26:39.010
‐ "Where's the pork floss?"
Yeah.

00:26:39.010 --> 00:26:42.180
It shows the power of how
we can be stuck in our ways.

00:26:43.480 --> 00:26:45.770
You can always get acclimated

00:26:45.770 --> 00:26:48.060
and not realize that
you're sort of in a bubble.

00:26:49.360 --> 00:26:52.190
Breakfast seems to be this
perfect opportunity to change it up.

00:26:54.990 --> 00:26:56.950
‐ How is it?
‐ It's really good.

00:26:57.700 --> 00:27:00.030
I think we have to start there, right?

00:27:00.030 --> 00:27:01.870
You're not gonna see

00:27:01.870 --> 00:27:05.250
glamorized in a commercial,

00:27:05.250 --> 00:27:07.460
some beautiful kid

00:27:07.460 --> 00:27:09.420
eating pho for breakfast!

00:27:09.420 --> 00:27:11.210
You're just not gonna get there!

00:27:14.470 --> 00:27:15.930
Have you been here before?

00:27:15.930 --> 00:27:18.140
‐ You know what,
this used to be a dentist's office.

00:27:18.140 --> 00:27:21.110
‐ What do you like to order? What's your
breakfast? I mean, you love breakfast.

00:27:21.110 --> 00:27:23.070
That's the best meal of the day.

00:27:23.070 --> 00:27:24.780
And I always get a half order of nachos.

00:27:26.900 --> 00:27:28.240
You got tortillas,

00:27:28.240 --> 00:27:29.780
you got cheese,

00:27:29.780 --> 00:27:31.370
you got pork,

00:27:31.370 --> 00:27:33.160
two eggs over easy on top.

00:27:33.950 --> 00:27:35.450
The two eggs make it breakfast.

00:27:35.450 --> 00:27:38.040
‐ I like that. It's a very simple law.
You add two eggs, it's breakfast.

00:27:38.040 --> 00:27:38.670
‐ Oh yeah.

00:27:38.670 --> 00:27:41.330
‐ It was staring me right in the face,
and I never saw that.

00:27:41.330 --> 00:27:43.420
‐ Whatever it is! Spaghetti,
put two eggs. Don't matter.

00:27:44.880 --> 00:27:46.460
It's an Italian breakfast.

00:27:46.460 --> 00:27:48.050
Nachos...
‐ Great!

00:27:48.840 --> 00:27:50.550
This is breakfast now.

00:27:50.550 --> 00:27:52.550
‐ Hell yeah! Got egg!

00:27:55.430 --> 00:27:58.060
Mm, that's good.